{"id":10,"date":"2016-05-01T00:00:00","date_gmt":"2016-04-30T22:00:00","guid":{"rendered":"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-novy-trend-v-marketingu\/"},"modified":"2021-08-26T09:08:42","modified_gmt":"2021-08-26T07:08:42","slug":"digitalni-marketing-novy-trend-v-marketingu","status":"publish","type":"post","link":"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-novy-trend-v-marketingu\/","title":{"rendered":"Digit\u00e1ln\u00ed marketing \u2013 nov\u00fd trend v&nbsp;marketingu"},"content":{"rendered":"\n<p>Pro\u010d Digit\u00e1ln\u00ed marketing? V\u011bt\u0161ina zm\u011bn a inovac\u00ed v&nbsp;marketingu se dnes realizuje prost\u0159ednictv\u00edm digit\u00e1ln\u00edch neboli online kan\u00e1l\u016f. Digit\u00e1ln\u00ed marketing je jedn\u00edm z&nbsp;n\u00e1stroj\u016f, jak dos\u00e1hnout efektivn\u00ed a \u00fa\u010dinn\u00e9 komunikace se z\u00e1kazn\u00edky. Kurz Digit\u00e1ln\u00edho marketingu je certifikovan\u00fdm kurzem, kter\u00fdm pro\u0161lo v&nbsp;70 zem\u00edch sv\u011bta v\u00edce jak 13&nbsp;000 absolvent\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d absolvovat kurz Digit\u00e1ln\u00ed marketing?<\/h2>\n\n\n\n<p>Z\u00e1kazn\u00edci n\u00e1s v\u0161ech se p\u0159esouvaj\u00ed do sv\u011bta online a b\u00fdt v&nbsp;tomto sv\u011bt\u011b vid\u011bt je \u010dasov\u011b i finan\u010dn\u011b \u010dasov\u011b mnohem m\u00e9n\u011b n\u00e1ro\u010dn\u00e9, ne\u017e v\u00fdroba a distribuce ti\u0161t\u011bn\u00fdch materi\u00e1l\u016f.<br>Na rozd\u00edl od offline marketingu je mo\u017en\u00e9 online marketing zac\u00edlit na konkr\u00e9tn\u00ed c\u00edlovou skupinu a snadno a p\u0159esn\u011b zm\u011b\u0159it jeho \u00fa\u010dinnost.<br>Ka\u017edou kampa\u0148 je mo\u017en\u00e9 vyhodnocovat a t\u00edm optimalizovat jej\u00ed pr\u016fb\u011bh.<br>D\u00edky online marketingu m\u016f\u017eete z\u00edskat podstatn\u011b v\u00edce nov\u00fdch z\u00e1kazn\u00edk\u016f a b\u00fdt s&nbsp;nimi a\u017e do momentu, kdy se rozhodnou pro n\u00e1kup a to u V\u00e1s.<br>M\u016f\u017eete z\u00edskat mezin\u00e1rodn\u011b uzn\u00e1van\u00fd certifik\u00e1t \u2013 po slo\u017een\u00ed zkou\u0161ky v&nbsp;autorizovan\u00e9m testovac\u00edm st\u0159edisku Person VUE.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co z\u00edsk\u00e1te absolvov\u00e1n\u00edm kurzu?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>m\u016f\u017eete si sv\u016fj online marketing realizovat sami nebo budete kompetentn\u00edm partnerem pro externisty<\/li><li>nejl\u00e9pe zn\u00e1te sv\u016fj produkt a sv\u00e9 z\u00e1kazn\u00edky<\/li><li>zrychl\u00edte a zefektivn\u00edte sv\u00e9 kampan\u011b<\/li><li>sn\u00ed\u017e\u00edte si n\u00e1klady<\/li><li>orientujete se v&nbsp;pojmech, principech, m\u00e9di\u00edch, \u2026<\/li><li>v\u00edte, co m\u00e1te externist\u016fm zadat a co po nich cht\u00edt<\/li><li>neplat\u00edte \u201eda\u0148 za nev\u011bdomost\u201c<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Pro koho je kurz Digit\u00e1ln\u00ed marketing ur\u010den:<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Market\u00e9ry \u2013 zorientuj\u00ed se v&nbsp;nejvyu\u017e\u00edvan\u011bj\u0161\u00edch n\u00e1stroj\u00edch online marketingu, aby mohli \u0159\u00eddit sv\u00e9 specialisty a b\u00fdt rovnopr\u00e1vn\u011bj\u0161\u00edm partnerem extern\u00edm dodavatel\u016fm<\/li><li>Podnikatel\u00e9, majitel\u00e9 firem \u2013 ujasn\u00ed si, co jim online marketing m\u016f\u017ee p\u0159in\u00e9st a nau\u010d\u00ed je, jak zad\u00e1vat sv\u00e9 po\u017eadavky online specialist\u016fm.<\/li><li>Absolventi vysok\u00fdch \u0161kol \u2013 zv\u00fd\u0161\u00ed si kvalifikaci a sn\u00e1ze z\u00edskaj\u00ed zam\u011bstn\u00e1n\u00ed v&nbsp;marketingu, kde online marketing s&nbsp;p\u0159ehledem vede.<\/li><\/ul>\n\n\n\n<p><strong>Kdy a kde m\u016f\u017eete kurz Digit\u00e1ln\u00ed marketing aktu\u00e1ln\u011b absolvovat?<\/strong><br>Nejbli\u017e\u0161\u00ed term\u00edn je v&nbsp;Olomouci od 11.&nbsp;7.&nbsp;do 15.&nbsp;7.&nbsp;2016 \u2013 v\u017edy v&nbsp;\u00fater\u00fd od 9:00 do 15:15 hod.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pro\u010d Digit\u00e1ln\u00ed marketing? V\u011bt\u0161ina zm\u011bn a inovac\u00ed v&nbsp;marketingu se dnes realizuje prost\u0159ednictv\u00edm digit\u00e1ln\u00edch neboli online kan\u00e1l\u016f. Digit\u00e1ln\u00ed marketing je jedn\u00edm z&nbsp;n\u00e1stroj\u016f, jak dos\u00e1hnout efektivn\u00ed a \u00fa\u010dinn\u00e9 komunikace se z\u00e1kazn\u00edky. Kurz Digit\u00e1ln\u00edho marketingu je certifikovan\u00fdm kurzem, kter\u00fdm pro\u0161lo v&nbsp;70 zem\u00edch sv\u011bta v\u00edce jak 13&nbsp;000 absolvent\u016f. Pro\u010d absolvovat kurz Digit\u00e1ln\u00ed marketing? Z\u00e1kazn\u00edci n\u00e1s v\u0161ech se p\u0159esouvaj\u00ed do&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[3],"class_list":["post-10","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene","tag-digitalni-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digit\u00e1ln\u00ed marketing \u2013 nov\u00fd trend v marketingu &#187; CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ<\/title>\n<meta name=\"description\" content=\"Digit\u00e1ln\u00ed marketing \u2013 nov\u00fd trend v marketingu - je to jeden z n\u00e1stroj\u016f jak dos\u00e1hnout efektivn\u00ed a \u00fa\u010dinn\u00e9 komunikace se z\u00e1kazn\u00edky.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-novy-trend-v-marketingu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digit\u00e1ln\u00ed marketing \u2013 nov\u00fd trend v marketingu &#187; CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ\" \/>\n<meta property=\"og:description\" content=\"Digit\u00e1ln\u00ed marketing \u2013 nov\u00fd trend v marketingu - 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