{"id":1527,"date":"2021-10-11T15:30:32","date_gmt":"2021-10-11T13:30:32","guid":{"rendered":"https:\/\/centrum-vzdelavani.cz\/?p=1527"},"modified":"2021-10-11T15:40:28","modified_gmt":"2021-10-11T13:40:28","slug":"tvorba-bcg-grafu-v-ms-excel","status":"publish","type":"post","link":"https:\/\/centrum-vzdelavani.cz\/tvorba-bcg-grafu-v-ms-excel\/","title":{"rendered":"Tvorba BCG graf\u016f v&nbsp;MS Excel"},"content":{"rendered":"\n<p>Americk\u00e1 spole\u010dnost Boston Consulting Group vyvinula v&nbsp;roce 1968 maticov\u00fd model strategie firemn\u00edho portfolia, kter\u00fd se v&nbsp;praxi skv\u011ble osv\u011bd\u010dil. Z&nbsp;po\u010d\u00e1te\u010dn\u00edch p\u00edsmen spole\u010dnosti vznikla zkratka v&nbsp;n\u00e1zvu. Nam\u00edsto <strong>BCG matice<\/strong> (<em>anglicky BCG matrix<\/em>) se j\u00ed n\u011bkdy tak\u00e9 \u0159\u00edk\u00e1 <strong>Bostonsk\u00e1 matice<\/strong>. Portfolio produkt\u016f se v&nbsp;n\u00ed rozd\u011bluje do \u010dty\u0159 kategori\u00ed a t\u00edm se rozhoduje, do kter\u00fdch z&nbsp;nich se vyplat\u00ed investovat.<\/p>\n\n\n\n<p>Na <strong>BCG matici<\/strong> se v&nbsp;sou\u010dasnosti n\u011bkte\u0159\u00ed praktici strategick\u00e9ho \u0159\u00edzen\u00ed d\u00edvaj\u00ed s&nbsp;lehkou ned\u016fv\u011brou. Pro stejn\u00fd \u00fa\u010del jsou dnes k&nbsp;dispozici i jin\u00e9 p\u0159esn\u011bj\u0161\u00ed modely. P\u0159esto je <strong>Bostonsk\u00e1 matice <\/strong>pro svou jednoduchost a&nbsp;prakti\u010dnost st\u00e1le velmi pou\u017e\u00edvan\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak vypad\u00e1 BCG matice?<\/h2>\n\n\n\n<p>Bostonsk\u00e1 matice je graf se dv\u011bma osami a \u010dty\u0159mi kvadranty.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-us_600_315\"><a ref=\"magnificPopup\" href=\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/10\/BCG.png\"><img decoding=\"async\" width=\"600\" height=\"274\" src=\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/10\/BCG-600x274.png\" alt=\"BCG matice\" class=\"wp-image-1529\" srcset=\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/10\/BCG-600x274.png 600w, https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/10\/BCG-300x137.png 300w, https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/10\/BCG-1024x468.png 1024w, https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/10\/BCG-1200x549.png 1200w, https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/10\/BCG.png 1467w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption>BCG matice<\/figcaption><\/figure><\/div>\n\n\n\n<p>Na vodorovn\u00e9 ose se zobrazuje <strong>relativn\u00ed tr\u017en\u00ed pod\u00edl<\/strong>, co\u017e je pom\u011br na\u0161ich tr\u017eeb v\u016f\u010di tr\u017eb\u00e1m hlavn\u00ed konkurence. Hodnoty na ose jsou klesaj\u00edc\u00ed od 10 do 0,1. Hranic\u00ed mezi velk\u00fdm a mal\u00fdm p\u0159\u00edr\u016fstkem tr\u017eeb je hodnota 1.<\/p>\n\n\n\n<p>Na svisl\u00e9 ose je zobrazen\u00e9 <strong>tempo r\u016fstu<\/strong>, kter\u00e9 v&nbsp;procentech ud\u00e1v\u00e1, jak rychle rostou tr\u017eby z&nbsp;dan\u00e9ho produktu. Jej\u00ed hodnoty jsou od 0&nbsp;% do 20&nbsp;%. Za mezn\u00edk mezi pomal\u00fdm a vysok\u00fdm tempem r\u016fstu se pova\u017euje 10&nbsp;%.<\/p>\n\n\n\n<p>Mezn\u00edky obou os rozd\u011bluj\u00ed produkty do \u010dty\u0159 kategori\u00ed.<\/p>\n\n\n\n<ul><li><strong>Otazn\u00edky<\/strong><br>N\u00edzk\u00fd tr\u017en\u00ed pod\u00edl spole\u010dn\u011b s&nbsp;rychl\u00fdm tempem r\u016fstu znamen\u00e1 nestabiln\u00ed pozici. Podle pr\u016fzkumu trhu je t\u0159eba zvolit investov\u00e1n\u00ed nebo \u00fatlum.<\/li><li><strong>Hv\u011bzdy<\/strong><br>Jde o produkty s&nbsp;nejlep\u0161\u00edmi obchodn\u00edmi v\u00fdsledky i p\u0159edpoklady. V&nbsp;budoucnu by mohly b\u00fdt hlavn\u00edm zdrojem zisku, vyplat\u00ed se do nich investovat.<\/li><li><strong>Dojn\u00e9<\/strong> <strong>kr\u00e1vy<\/strong><br>Vytv\u00e1\u0159ej\u00ed velk\u00e9 mno\u017estv\u00ed finan\u010dn\u00edch prost\u0159edk\u016f, kter\u00e9 m\u016f\u017eeme investovat do ostatn\u00edch skupin.<\/li><li><strong>B\u00eddn\u00ed<\/strong> <strong>psi<\/strong><br>Nejsou perspektivn\u00ed. Je t\u0159eba rozhodnout, zda zastavit v\u00fdrobu t\u011bchto produkt\u016f nebo uskute\u010dnit inova\u010dn\u00ed z\u00e1sah \u010di rekonstrukce v\u00fdrobn\u00edch program\u016f<\/li><\/ul>\n\n\n\n<p>Nov\u00fd produkt se b\u011b\u017en\u011b ocit\u00e1 v&nbsp;kvadrantu otazn\u00edk\u016f. Pokud je \u00fasp\u011b\u0161n\u00fd, vy\u0161plh\u00e1 se mezi hv\u011bzdy. Zde z\u016fst\u00e1v\u00e1, dokud jej firma dostate\u010dn\u011b financuje, jinak se p\u0159esouv\u00e1 do kvadrantu dojn\u00fdch krav. Tady vydr\u017e\u00ed, dokud u n\u011bj prob\u00edhaj\u00ed dostate\u010dn\u00e9 inovace. V&nbsp;posledn\u00ed f\u00e1zi se produkt propad\u00e1 do kvadrantu b\u00eddn\u00fdch ps\u016f, a\u017e je sta\u017een z&nbsp;trhu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tvorba BCG grafu v&nbsp;MS Excel<\/h2>\n\n\n\n<p>V&nbsp;Excelu se BCG matice tvo\u0159\u00ed pomoc\u00ed bublinov\u00e9ho grafu. Stru\u010dn\u00fd postup je n\u00e1sleduj\u00edc\u00ed.<\/p>\n\n\n\n<ol type=\"1\"><li>Ozna\u010dte pr\u00e1zdnou bu\u0148ku a vlo\u017ete bublinov\u00fd graf.<\/li><li>Zvolte <strong>Vybrat data<\/strong> a pro hodnoty 1.&nbsp;\u0159ady grafu pou\u017eijte hodnoty prv\u00e9ho produktu z&nbsp;tabulky.<\/li><li>Podobn\u011b jako v&nbsp;p\u0159edchoz\u00edm kroku p\u0159idejte hodnoty pro dal\u0161\u00ed \u0159ady grafu.<\/li><li>Nastavte obr\u00e1cen\u00e9 po\u0159ad\u00ed hodnot vodorovn\u00e9 osy.<\/li><li>Na vodorovn\u00e9 ose nastavte pr\u016fse\u010d\u00edk se svislou v&nbsp;hodnot\u011b <strong>1<\/strong>.<\/li><li>Na svisl\u00e9 ose nastavte pr\u016fse\u010d\u00edk s&nbsp;vodorovnou v&nbsp;hodnot\u011b <strong>10&nbsp;%<\/strong>.<\/li><li>Skryjte popisky na obou os\u00e1ch.<\/li><li>Pro v\u0161echny bubliny nastavte zobrazov\u00e1n\u00ed popisk\u016f s&nbsp;n\u00e1zvy produkt\u016f.<\/li><li>P\u0159idejte do ka\u017ed\u00e9 \u010d\u00e1sti grafu odpov\u00eddaj\u00edc\u00ed textov\u00fd popisek.<\/li><\/ol>\n\n\n\n<p>Jak takov\u00fd BCG bublinov\u00fd graf v&nbsp;Excelu m\u016f\u017ee vypadat, ukazuje situace na obr\u00e1zku.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-us_600_315\"><a ref=\"magnificPopup\" href=\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/10\/BCG-Excel.png\"><img decoding=\"async\" width=\"600\" height=\"239\" src=\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/10\/BCG-Excel-600x239.png\" alt=\"Tabulka s daty a BCG graf v Excelu\" class=\"wp-image-1530\" srcset=\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/10\/BCG-Excel-600x239.png 600w, https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/10\/BCG-Excel-300x119.png 300w, https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/10\/BCG-Excel-1024x407.png 1024w, https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/10\/BCG-Excel-1200x477.png 1200w, https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/10\/BCG-Excel.png 1562w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption>Tabulka s&nbsp;daty a BCG graf v&nbsp;Excelu<\/figcaption><\/figure><\/div>\n\n\n\n<p>Mo\u017en\u00e1, \u017ee v\u00fd\u0161e uveden\u00fd postup je pro v\u00e1s p\u0159\u00edli\u0161 stru\u010dn\u00fd. Ke zd\u00e1rn\u00e9mu dokon\u010den\u00ed pot\u0159ebuje p\u0159esn\u011bj\u0161\u00ed veden\u00ed, p\u0159\u00edpadn\u011b, v\u00edce praktick\u00fdch cvi\u010den\u00ed. Mo\u017en\u00e1, \u017ee byste se cht\u011bli nau\u010dit i rychlej\u0161\u00ed postup, kdy sice vznikne graf jen s&nbsp;jednou \u0159adou, ale vede ke stejn\u011b vypadaj\u00edc\u00edmu v\u00fdsledku. V&nbsp;tom p\u0159\u00edpad\u011b se p\u0159ihlaste do n\u011bkter\u00e9ho z&nbsp;na\u0161ich kurz\u016f pro pokro\u010dilej\u0161\u00ed pr\u00e1ci v&nbsp;Excelu, nap\u0159. <a href=\"https:\/\/centrum-vzdelavani.cz\/skoleni-a-kurzy\/firemni-kurzy\/kancelarsky-balik-ms-office-libreoffice\/#ms-excel-pokrocili\" target=\"_blank\" rel=\"noreferrer noopener\">MS Excel \u2013 pokro\u010dil\u00ed<\/a> nebo <a href=\"https:\/\/centrum-vzdelavani.cz\/skoleni-a-kurzy\/dalsi-vzdelavani-pedagogickych-pracovniku\/akreditovane-kurzy-sablony-ict\/#ict-ms-excel-iii-vizualizace-dat-8-hodin-\" target=\"_blank\" rel=\"noreferrer noopener\">MS Excel III. \u2013 vizualizace dat<\/a> nj., ve kter\u00fdch je tento typ grafu mo\u017en\u00e9 probrat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010cl\u00e1nek o tom, co je to BCG matice, jak se pou\u017e\u00edv\u00e1 pro firemn\u00ed strategii portfolia v\u00fdrobk\u016f a jak se tvo\u0159\u00ed v&nbsp;MS Excel.<\/p>\n","protected":false},"author":6,"featured_media":1545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,4],"tags":[234,11,84,166,21],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tvorba BCG graf\u016f v MS Excel &#187; 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