{"id":171,"date":"2017-05-08T00:00:00","date_gmt":"2017-05-07T22:00:00","guid":{"rendered":"https:\/\/centrum-vzdelavani.cz\/ecdl-a-digitalni-marketing\/"},"modified":"2021-08-24T23:59:39","modified_gmt":"2021-08-24T21:59:39","slug":"ecdl-a-digitalni-marketing","status":"publish","type":"post","link":"https:\/\/centrum-vzdelavani.cz\/ecdl-a-digitalni-marketing\/","title":{"rendered":"ECDL a Digit\u00e1ln\u00ed marketing"},"content":{"rendered":"\n<p>V posledn\u00edch m\u011bs\u00edc\u00edch jsme usilovn\u011b spolupracovali na lokalizaci sylabu nov\u00e9ho modulu<strong> ECDL M17<\/strong> <strong>Digit\u00e1ln\u00ed marketing<\/strong> (Vyu\u017e\u00edv\u00e1n\u00ed digit\u00e1ln\u00edch technologi\u00ed v&nbsp;marketingu), kter\u00fd se sna\u017e\u00ed na \u00farovni digit\u00e1ln\u00ed gramotnosti definovat, co je pot\u0159ebn\u00e9 zn\u00e1t a um\u011bt v&nbsp;oblasti digit\u00e1ln\u00edho marketingu. Na str\u00e1nk\u00e1ch <strong>ECDL \u2013 <a href=\"http:\/\/www.ecdl.cz\/sylaby.php\">Sylaby<\/a><\/strong> \u2013 se m\u016f\u017eete do\u010d\u00edst:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Vyu\u017e\u00edv\u00e1n\u00ed digit\u00e1ln\u00edch technologi\u00ed v&nbsp;marketingu (Digital Marketing) je zam\u011b\u0159eno na znalost z\u00e1kladn\u00edch princip\u016f a mo\u017enost\u00ed tohoto mlad\u00e9ho marketingov\u00e9ho odv\u011btv\u00ed. \u00dasp\u011b\u0161n\u00fd absolvent by m\u011bl ch\u00e1pat principy digit\u00e1ln\u00edho marketingu, jeho v\u00fdhody i omezen\u00ed, zn\u00e1t mo\u017enosti prezentace na internetu, um\u011bt efektivn\u011b vyu\u017e\u00edvat soci\u00e1ln\u00ed m\u00e9dia pro propagaci a z\u00edsk\u00e1v\u00e1n\u00ed obchodn\u00edch kontakt\u016f, um\u011bt vyu\u017e\u00edvat analytick\u00e9 n\u00e1stroje pro m\u011b\u0159en\u00ed a sledov\u00e1n\u00ed \u00fasp\u011b\u0161nosti a dopadu marketingov\u00fdch kampan\u00ed. Dostupnost programu je pl\u00e1nov\u00e1na druhou polovinu roku 2017. Na lokalizaci Sylabu spolupracovala spole\u010dnost <strong>Po\u010d\u00edta\u010dov\u00e1 slu\u017eba, s.r.o.<\/strong><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Nov\u00fd kurz<strong> Digit\u00e1ln\u00ed marketing dle ECDL<\/strong><\/h2>\n\n\n\n<p>P\u0159ipravili jsme pro V\u00e1s nov\u00fd kurz, kter\u00fd je postaven pr\u00e1v\u011b na sylabu modulu <strong>M17 ECDL<\/strong>. Tento kurz jsme pojmenovali<a href=\"https:\/\/centrum-vzdelavani.cz\/firemni-vzdelavani\/digitalni-marketing\/kurz-dle-ecdl\/\"><strong> Digit\u00e1ln\u00ed marketing dle ECDL<\/strong><\/a> a popis kurzu m\u016f\u017eete nal\u00e9zt bu\u010f na firemn\u00edch str\u00e1nk\u00e1ch nebo produktov\u00fdch str\u00e1nk\u00e1ch <a href=\"http:\/\/digitalni-marketer.cz\/digitalni-marketing-dle-ecdl\/\">zde<\/a>. Jedn\u00e1 se o 40h kurz, kdy se b\u011bhem 5 dn\u016f sezn\u00e1m\u00edte se v\u0161emi podstatn\u00fdmi informacemi z&nbsp;oblasti <strong>digit\u00e1ln\u00edho marketingu<\/strong>.<\/p>\n\n\n\n<p>V\u00edce se do\u010dtete v&nbsp;cel\u00e9m \u010dl\u00e1nku na na\u0161em specializovan\u00e9m webu&nbsp;<a href=\"http:\/\/digitalni-marketer.cz\">DIGITALNI-MARKETER.cz<\/a>&nbsp;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V posledn\u00edch m\u011bs\u00edc\u00edch jsme usilovn\u011b spolupracovali na lokalizaci sylabu nov\u00e9ho modulu ECDL M17 Digit\u00e1ln\u00ed marketing (Vyu\u017e\u00edv\u00e1n\u00ed digit\u00e1ln\u00edch technologi\u00ed v&nbsp;marketingu), kter\u00fd se sna\u017e\u00ed na \u00farovni digit\u00e1ln\u00ed gramotnosti definovat, co je pot\u0159ebn\u00e9 zn\u00e1t a um\u011bt v&nbsp;oblasti digit\u00e1ln\u00edho marketingu. Na str\u00e1nk\u00e1ch ECDL \u2013 Sylaby \u2013 se m\u016f\u017eete do\u010d\u00edst: Vyu\u017e\u00edv\u00e1n\u00ed digit\u00e1ln\u00edch technologi\u00ed v&nbsp;marketingu (Digital Marketing) je zam\u011b\u0159eno na znalost&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[3,30],"class_list":["post-171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-firemni-skoleni","tag-digitalni-marketing","tag-ecdl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ECDL a Digit\u00e1ln\u00ed marketing &#187; CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ<\/title>\n<meta name=\"description\" content=\"P\u0159ipravili jsme pro V\u00e1s nov\u00fd kurz, kter\u00fd je postaven na sylabu modelu M17 ECDL, tento kurz jsme pojmenovali ECDL a Digit\u00e1ln\u00ed marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/centrum-vzdelavani.cz\/ecdl-a-digitalni-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ECDL a Digit\u00e1ln\u00ed marketing &#187; 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