{"id":2016,"date":"2022-01-27T10:30:05","date_gmt":"2022-01-27T09:30:05","guid":{"rendered":"https:\/\/centrum-vzdelavani.cz\/?p=2016"},"modified":"2022-01-27T11:09:50","modified_gmt":"2022-01-27T10:09:50","slug":"digitalni-marketing-socialni-site-pro-marketery","status":"publish","type":"post","link":"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-socialni-site-pro-marketery\/","title":{"rendered":"Digit\u00e1ln\u00ed marketing &#8211; soci\u00e1ln\u00ed s\u00edt\u011b pro market\u00e9ry"},"content":{"rendered":"\n<p>V r\u00e1mci na\u0161ich firemn\u00edch \u0161kolen\u00ed m\u00e1me i skupinu kurz\u016f, kter\u00e9 se t\u00fdkaj\u00ed <a href=\"https:\/\/centrum-vzdelavani.cz\/skoleni-a-kurzy\/firemni-kurzy\/digitalni-marketing\/\">t\u00e9mata Digit\u00e1ln\u00ed marketing<\/a>. T\u00e9ma digit\u00e1ln\u00edho marketingu je velmi \u0161irok\u00e9 a v&nbsp;dne\u0161n\u00ed dob\u011b se neust\u00e1le roz\u0161i\u0159uje, proto\u017ee nejde pouze o to, jak se propagovat na internetu, ale jde o komplexn\u00ed t\u00e9ma od webov\u00fdch str\u00e1nek, p\u0159es e-mailing a soci\u00e1ln\u00ed s\u00edt\u011b a\u017e k&nbsp;analytice. <\/p>\n\n\n\n<p>V dne\u0161n\u00edm \u010dl\u00e1nku se pod\u00edv\u00e1me bl\u00ed\u017ee na jedno men\u0161\u00ed podt\u00e9ma v&nbsp;r\u00e1mci <strong>digit\u00e1ln\u00edho marketingu<\/strong> a to <strong>soci\u00e1ln\u00ed s\u00edt\u011b<\/strong>. Resp. na n\u00e1\u0161 semin\u00e1\u0159 <a href=\"https:\/\/centrum-vzdelavani.cz\/skoleni-a-kurzy\/firemni-kurzy\/digitalni-marketing\/#seminar-firemni-stranky-na-socialnich-sitich\">Firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch<\/a>, kter\u00fd se zab\u00fdv\u00e1 jak spr\u00e1vou profil\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch, tak propagac\u00ed na t\u011bchto s\u00edt\u00edch, ale tak\u00e9 se sna\u017e\u00ed p\u0159idat nadhled v&nbsp;p\u0159\u00edpad\u011b strategick\u00e9ho pohledu na soci\u00e1ln\u00ed s\u00edt\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"obsah-skoleni\">Obsah \u0161kolen\u00ed<\/h2>\n\n\n\n<p>Pojdme si nejprve p\u0159ipomenout samotn\u00fd obsah \u0161kolen\u00ed v&nbsp;n\u011bkolika bodech:<\/p>\n\n\n\n<ol><li>\u00davod do <strong>digit\u00e1ln\u00ed doby<\/strong>.<ul><li>Jak\u00e9 m\u00e1me vlastn\u011b jako u\u017eivatel\u00e9 n\u00e1vyky p\u0159i pou\u017e\u00edv\u00e1n\u00ed technologi\u00ed nebo nap\u0159. soci\u00e1ln\u00edch s\u00edt\u00edch.<\/li><li>Jak\u00fd je kontext t\u00e9mat digit\u00e1ln\u00edho marketingu v&nbsp;n\u00e1vaznosti nap\u0159. na <em>STDC framework<\/em>.<\/li><\/ul><\/li><li>Sezn\u00e1men\u00ed se se z\u00e1kladn\u00ed teorii a terminologii o soci\u00e1ln\u00edch s\u00edt\u00edch.<ul><li>P\u0159ehled soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00e9 jsou jak u n\u00e1s, tak i p\u0159\u00edpadn\u011b v&nbsp;zahrani\u010d\u00ed .<ul><li><em>Facebook, Twitter, LinkedIn, Instagram, Xing, Vkontakte, TikTok<\/em> a dal\u0161\u00ed<\/li><\/ul><\/li><li>Co je to vlastn\u011b soci\u00e1ln\u00ed s\u00ed\u0165 a jak k&nbsp;n\u00ed p\u0159istupovat.<\/li><\/ul><\/li><li>Spr\u00e1va a anal\u00fdza firemn\u00ed str\u00e1nky na <strong>Facebooku, Twitter, Instagram<\/strong> a <strong>LinkedIn.<\/strong><ul><li>Pod\u00edv\u00e1me se na v\u0161echny popul\u00e1rn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b v&nbsp;\u010cR.<\/li><li>Jak se dan\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b spravuj\u00ed, co je pot\u0159eba si v\u0161echno nastavit, co m\u016f\u017eeme analyzovat na dan\u00fdch str\u00e1nk\u00e1ch, aby n\u00e1m to pomohlo s&nbsp;efektivn\u011bj\u0161\u00ed prac\u00ed se soci\u00e1ln\u00edmi s\u00edt\u011bmi.<\/li><li>Strategick\u00fd p\u0159\u00edstup k&nbsp;soci\u00e1ln\u00edm s\u00edt\u00edm \u2013 na co v\u0161e myslet a jak si to napl\u00e1novat. (<em>V\u00fdb\u011br s\u00edt\u011b, PDCA a podobn\u011b<\/em>)<\/li><\/ul><\/li><li>Propagace na <strong>Facebooku \/ Instagramu<\/strong><ul><li>Vysv\u011btl\u00edme si, co je to <strong>Facebook Pixel<\/strong> a k&nbsp;\u010demu se n\u00e1m hod\u00ed.<\/li><li>Jak\u00e9 form\u00e1ty reklamy m\u016f\u017eeme pou\u017e\u00edt na <strong>Facebooku <\/strong>a jak\u00e9 na <strong>Instagramu<\/strong>.<\/li><\/ul><\/li><li>Uk\u00e1zka nasb\u00edran\u00fdch dat ze soci\u00e1ln\u00edch s\u00edt\u00ed z&nbsp;na\u0161ich str\u00e1nek, p\u0159\u00edpadn\u011b diskuze nad daty \u00fa\u010dastn\u00edk\u016f.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pro-koho-je-skoleni-urceno\">Pro koho je \u0161kolen\u00ed ur\u010deno?<\/h2>\n\n\n\n<p>Tento semin\u00e1\u0159, kter\u00fd po\u0159\u00e1d\u00e1me pro \u00fa\u010dastn\u00edky z&nbsp;\u0159ad \u010dlen\u016f <a href=\"https:\/\/www.hkprerov.cz\/\">Okresn\u00ed hospod\u00e1\u0159sk\u00e9 komory P\u0159erov,<\/a> je samoz\u0159ejm\u011b prim\u00e1rn\u011b ur\u010den pro tyto \u010dleny. Pokud bychom se bavili jak\u00fd &#8222;typ&#8220; \u00fa\u010dastn\u00edk\u016f by m\u011bl p\u0159ij\u00edt na \u0161kolen\u00ed, tak to jsou <strong>osoby, kter\u00e9 se staraj\u00ed o firemn\u00ed profily na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong>, maj\u00ed k&nbsp;nim p\u0159\u00edstup a p\u0159\u00edpadn\u011b znaj\u00ed i sv\u00e1 data. S&nbsp;t\u00edm, \u017ee zam\u011b\u0159en\u00ed semin\u00e1\u0159e je obecn\u00e9, tzn. nem\u016f\u017eeme se specializovat na jeden segment, jako je nap\u0159\u00edklad <em>HR<\/em> nebo t\u0159eba <em>realitn\u00ed trh<\/em>, proto\u017ee slo\u017een\u00ed takov\u00fdchto semin\u00e1\u0159\u016f je r\u016fznorod\u00e9, tak je k&nbsp;tomu i tak p\u0159istupov\u00e1no sp\u00ed\u0161e v&nbsp;obecn\u00e9m charakteru produkty\/slu\u017eby. Nicm\u00e9n\u011b v&nbsp;p\u0159\u00edpad\u011b z\u00e1jmu jsme schopni p\u0159ipravit i specialozovan\u00fd semin\u00e1\u0159 pro konkr\u00e9tn\u00ed firmu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ochutnavka-ze-seminare-firemni-stranky-na-socialnich-sitich\"><strong>Ochutn\u00e1vka<\/strong> ze semin\u00e1\u0159e Firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch <\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-medium\"><a ref=\"magnificPopup\" href=\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2022\/01\/see-think-do-care-marketing_strategies_audience_intent_fit.png\"><img decoding=\"async\" width=\"300\" height=\"195\" src=\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2022\/01\/see-think-do-care-marketing_strategies_audience_intent_fit-300x195.png\" alt=\"STDC framework - Avinash Kaushik\" class=\"wp-image-2020\" srcset=\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2022\/01\/see-think-do-care-marketing_strategies_audience_intent_fit-300x195.png 300w, https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2022\/01\/see-think-do-care-marketing_strategies_audience_intent_fit-484x315.png 484w, https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2022\/01\/see-think-do-care-marketing_strategies_audience_intent_fit.png 625w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption>STDC framework <br>Zdroj: <a href=\"https:\/\/www.kaushik.net\/avinash\/social-media-marketing-success-guide-businesses\/\">https:\/\/www.kaushik.net\/avinash\/social-media-marketing-success-guide-businesses\/ <\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Hned na za\u010d\u00e1tku si zopakujeme (pro ty, kte\u0159\u00ed ji\u017e v\u011bd\u00ed) nebo nov\u011b \u0159ekneme, co je to STDC framework a pro\u010d je pro n\u00e1s d\u016fle\u017eit\u00fd v&nbsp;r\u00e1mci kontextu digit\u00e1ln\u00edho marketingu. Co vlastn\u011b zkratka STDC znamen\u00e1? Jde o prvn\u00ed p\u00edsmena slov (f\u00e1z\u00ed) <strong>S<\/strong>ee, <strong>T<\/strong>hink, <strong>D<\/strong>o a <strong>C<\/strong>are. Jedn\u00e1 se o &#8222;r\u00e1mec&#8220;, jak uva\u017eovat nad digit\u00e1ln\u00edm marketingem jako celkem, kter\u00fd popsal market\u00e9r z&nbsp;Google Avinash Kaushik. Velmi dob\u0159e p\u0159ehledn\u00fd je obrazek p\u0159\u00edmo od autora frameworku. Na obr\u00e1zku m\u016f\u017eeme vid\u011bt, jak jednotliv\u00e9 &#8222;f\u00e1ze u\u017eivatele&#8220; prol\u00ednaj\u00ed jednotliv\u00e9 kan\u00e1ly digit\u00e1ln\u00edho marketingu a tak\u00e9 m\u016f\u017eeme vid\u011bt, kdy je zastoupen\u00ed soci\u00e1ln\u00edch s\u00edt\u00edch (typick\u00e9 zastoupen\u00ed) a to hlavn\u011b v&nbsp;prvn\u00edch dvou f\u00e1z\u00edch. To neznamen\u00e1, \u017ee nem\u016f\u017eete pou\u017e\u00edt soci\u00e1ln\u00ed s\u00edt\u011b i pro f\u00e1zi Do, kdy u\u017eivatel ji\u017e chce objednat \/ koupit konkr\u00e9tn\u00ed produkt nebo slu\u017ebu. Ale typicky n\u00e1m soci\u00e1ln\u00ed s\u00edt\u011b sp\u00ed\u0161e pom\u00e1haj\u00ed se zvy\u0161ov\u00e1n\u00edm pov\u011bdom\u00ed o brandu nebo p\u0159i hled\u00e1n\u00ed odpov\u011bd\u00ed na na\u0161e probl\u00e9my.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"termin-skoleni\">Term\u00edn \u0161kolen\u00ed<\/h2>\n\n\n\n<p>Pokud v\u00e1s semin\u00e1\u0159 zaujal, tak nev\u00e1hejte a p\u0159ihlaste se na dal\u0161\u00ed term\u00edn semin\u00e1\u0159e nebo n\u00e1m napi\u0161te na e-mail <a href=\"mailto:info@poc-sluzba.cz\" target=\"_blank\" rel=\"noreferrer noopener\">info@poc-sluzba.cz<\/a> pro dal\u0161\u00ed informace.<\/p>\n\n\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n","protected":false},"excerpt":{"rendered":"<p>V r\u00e1mci na\u0161ich firemn\u00edch \u0161kolen\u00ed m\u00e1me i skupinu kurz\u016f, kter\u00e9 se t\u00fdkaj\u00ed t\u00e9mata Digit\u00e1ln\u00ed marketing. T\u00e9ma digit\u00e1ln\u00edho marketingu je velmi \u0161irok\u00e9 a v&nbsp;dne\u0161n\u00ed dob\u011b se neust\u00e1le roz\u0161i\u0159uje, proto\u017ee nejde pouze o to, jak se propagovat na internetu, ale jde o komplexn\u00ed t\u00e9ma od webov\u00fdch str\u00e1nek, p\u0159es e-mailing a soci\u00e1ln\u00ed s\u00edt\u011b a\u017e k&nbsp;analytice. V&nbsp;dne\u0161n\u00edm \u010dl\u00e1nku&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[3,261,265,264,266,225,170,260,262,263],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digit\u00e1ln\u00ed marketing - soci\u00e1ln\u00ed s\u00edt\u011b pro market\u00e9ry &#187; CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ<\/title>\n<meta name=\"description\" content=\"Brzy bude dal\u0161\u00ed term\u00edn semin\u00e1\u0159e Firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00ed pro OHK P\u0159erov a tak si trochu bl\u00ed\u017ee p\u0159edstav\u00edme tento semin\u00e1\u0159.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-socialni-site-pro-marketery\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digit\u00e1ln\u00ed marketing - soci\u00e1ln\u00ed s\u00edt\u011b pro market\u00e9ry &#187; 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