{"id":21,"date":"2016-06-09T00:00:00","date_gmt":"2016-06-08T22:00:00","guid":{"rendered":"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/"},"modified":"2021-08-25T00:38:34","modified_gmt":"2021-08-24T22:38:34","slug":"digitalni-marketing-pomoci-wordpressu","status":"publish","type":"post","link":"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/","title":{"rendered":"Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu"},"content":{"rendered":"\n<p>V dne\u0161n\u00ed dob\u011b je n\u011bkolik dostupn\u00fdch open-source (zdarma) CMS (Content Managment System &#8211; Redak\u010dn\u00edch syst\u00e9m\u016f) jako je <strong>WordPress<\/strong>, <strong>Drupal<\/strong> a nebo <strong>Joomla<\/strong>. Tyto syst\u00e9my jsou <strong>open-source<\/strong>, tzn, \u017ee jsou voln\u011b dostupn\u00e9 a m\u016f\u017eeme je pou\u017e\u00edt i pro komer\u010dn\u00ed \u00fa\u010dely ve firm\u00e1ch. Ned\u00e1vno jsem narazil na p\u011bkn\u00fd \u010dl\u00e1nek&nbsp; na t\u00e9ma <strong>&#8222;Why Digital Marketers Can\u2019t Ignore WordPress&#8220;<\/strong>, kter\u00fd m\u011b inspiroval k&nbsp;naps\u00e1ni tohoto \u010dl\u00e1nku. V&nbsp;na\u0161\u00ed spole\u010dnosti vyu\u017e\u00edv\u00e1me nejv\u00edce syst\u00e9m <strong>WordPress<\/strong>, tak\u017ee si poj\u010fme \u0159\u00edci n\u011bco v\u00edce o tomto syst\u00e9mu. Zaj\u00edmavost\u00ed je, \u017ee m\u016f\u017eeme velmi &nbsp;jednodu\u0161e realizovat digit\u00e1ln\u00ed marketing pomoc\u00ed <strong>WordPressu<\/strong> prost\u0159ednictv\u00edm&nbsp;n\u011bkolika roz\u0161\u00ed\u0159en\u00ed, ale o tom pozd\u011bji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">WordPress<\/h2>\n\n\n\n<p>V dne\u0161n\u00ed dob\u011b je to pravd\u011bpodobn\u011b nejpou\u017e\u00edvan\u011bj\u0161\u00ed syst\u00e9m pro mal\u00e9 a st\u0159edn\u00ed podniky v&nbsp;p\u0159\u00edpad\u011b, \u017ee se nerozhodnout pro v\u00fdvoj vlastn\u00edho syst\u00e9mu. Syst\u00e9m <strong>WordPress<\/strong> m\u00e1 za sebou velkou komunitu lid\u00ed, kter\u00e1 se star\u00e1 o jeho rozvoj, tak\u017ee st\u00e1le reflektuje&nbsp;na&nbsp;aktu\u00e1ln\u00ed po\u017eadavky trhu. Hlavn\u00ed str\u00e1nky tohoto syst\u00e9mu jsou na webu&nbsp;<a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a>, ale existuje i \u010desk\u00e1 mutace str\u00e1nek na adrese <a href=\"https:\/\/cs.wordpress.org\/\">cs.wordpress.org<\/a>, kde m\u016f\u017eete naj\u00edt v\u017edy nejnov\u011bj\u0161\u00ed&nbsp;verzi syst\u00e9mu. Pokud nechcete instalovat syst\u00e9m na sv\u00e9m serveru, ale pouze vyu\u017e\u00edvat v\u00fdhod syst\u00e9mu <strong>WordPress<\/strong>, m\u016f\u017eete si nastavit sv\u016fj&nbsp;pracovn\u00ed prostor na adrese <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener\">WordPress.com<\/a>, kde m\u016f\u017eete vytv\u00e1\u0159et&nbsp;vlastn\u00ed str\u00e1nky \u010di blogy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdhody WordPressu<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Jednoduch\u00fd na pou\u017e\u00edv\u00e1n\u00ed a lehce p\u0159izp\u016fsobiteln\u00fd<\/li><li>Jedn\u00e1 se o Open-source neboli je zdarma.<\/li><li>Jedn\u00e1 se o velk\u00fd ekosyst\u00e9m &#8211; s&nbsp;velkou komunitou u\u017eivatel\u016f,&nbsp;v\u010detn\u011b firem, vznik\u00e1 k&nbsp;n\u011bmu velk\u00e9 mno\u017estv\u00ed dal\u0161\u00edch roz\u0161\u00ed\u0159en\u00ed.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu<\/h2>\n\n\n\n<p>Syst\u00e9m <strong>WordPress<\/strong> je ozna\u010dov\u00e1n jako<strong> SEO-friendly CMS<\/strong>, to znamen\u00e1, \u017ee ji\u017e v&nbsp;z\u00e1kladn\u00ed verzi si m\u016f\u017eete vybrat, zda&nbsp;chcete m\u00edt URL str\u00e1nek tvo\u0159en z&nbsp;nadpis\u016f, co\u017e je jedno ze z\u00e1kladn\u00edch pravidel SEO optimalizace. D\u00e1le pak existuje roz\u0161\u00ed\u0159en\u00ed (plugin) Yoast SEO, kter\u00e9 je prakticky standardem ve <strong>WordPressu<\/strong>. Tento plugin v\u00e1s upozorn\u00ed na nedostatky ve va\u0161\u00ed SEO a nab\u00eddne dokonce i rady, jak tyto nedostatky odstranit. Tak\u017ee z&nbsp;hlediska digit\u00e1ln\u00edho marketingu je<strong> WordPress<\/strong> ide\u00e1ln\u00ed volba pro zaji\u0161t\u011bn\u00ed propagace na webu, proto\u017ee jde co nejv\u00edce naproti dne\u0161n\u00edm po\u017eadavk\u016fm vyhled\u00e1va\u010d\u016f. Dal\u0161\u00ed volba z&nbsp;aplikace&nbsp;digit\u00e1ln\u00edho marketingu pomoc\u00ed WordPressu je mo\u017enost prost\u0159ednictv\u00edm&nbsp;dal\u0161\u00edch plugin\u016f umo\u017enit automatick\u00e9 publikov\u00e1n\u00ed \u010dl\u00e1nk\u016f na soci\u00e1ln\u00ed s\u00edt\u011b, nebo nastaven\u00ed &#8222;p\u011bkn\u00e9ho&#8220; zobrazov\u00e1n\u00ed odkaz\u016f ze str\u00e1nek na soci\u00e1ln\u00edch s\u00edt\u00edch, atd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Roz\u0161\u00ed\u0159en\u00ed WordPressu<\/h2>\n\n\n\n<p>Jak ji\u017e&nbsp;jsem se zm\u00ednil o roz\u0161\u00ed\u0159en\u00ed ve <strong>WordPressu<\/strong>, jedn\u00e1 se o tzv. pluginy, kter\u00e9 m\u016f\u017eete naj\u00edt na adrese <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener\">WordPress.org<\/a>&nbsp;&#8211; jedn\u00e1 se o ofici\u00e1ln\u00ed reposit\u00e1\u0159 s&nbsp;n\u011bkolika tis\u00edci pluginy.<\/p>\n\n\n\n<p><strong>Zde je p\u0159ehled n\u011bkolika nej\u010dast\u011bji&nbsp;pou\u017e\u00edvan\u00fdch plugin\u016f:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Contact Form 7 &#8211; plugin pro tvorbu vlastn\u00edch kontaktn\u00ed formul\u00e1\u0159\u016f<\/li><li>Yoast SEO &#8211; plugin pro SEO<\/li><li>Jetpack &#8211; plugin, kter\u00fd v\u00e1m umo\u017en\u00ed sd\u00edlen\u00ed na soci\u00e1ln\u00ed s\u00edt\u011b, nebo z\u00e1kladn\u00ed statistiky<br>Google Analytics Dashboard for WP &#8211; pro zobrazovan\u00ed dat z&nbsp;Google Analytics<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mobiln\u00ed za\u0159\u00edzen\u00ed<\/h2>\n\n\n\n<p>Ve sv\u011bt\u011b ji\u017e skoro <strong>70%<\/strong> u\u017eivatel\u016f prohl\u00ed\u017e\u00ed webov\u00e9 str\u00e1nky na mobilu (Facebook tvrd\u00ed, \u017ee m\u00e1 a\u017e 80% p\u0159\u00edstupu ke sv\u00fdm slu\u017eb\u00e1m z&nbsp;mobiln\u00edho za\u0159\u00edzen\u00ed). V&nbsp;\u010cesk\u00e9 republice mluv\u00edme o<strong> 40%<\/strong> u\u017eivatel\u016f prohl\u00ed\u017eej\u00edc\u00edch web pomoc\u00ed mobiln\u00edho za\u0159\u00edzen\u00ed. Tak\u017ee z&nbsp;t\u011bchto statistik jasn\u011b plyne, \u017ee modern\u00ed web mus\u00ed b\u00fdt p\u0159ipraven na mobiln\u00ed za\u0159\u00edzen\u00ed. Dnes mluv\u00edme o tzv. responzivn\u00edm vzhledu (neboli vzhledu p\u0159izp\u016fsobiteln\u00e9m podle po\u017e\u00edvan\u00e9ho za\u0159\u00edzen\u00ed), kter\u00fd je v&nbsp;podstat\u011b ji\u017e nutnost\u00ed pro jak\u00e9koliv webov\u00e9 str\u00e1nky. Jde o to, \u017ee web se n\u011bjak zobrazuje na klasick\u00e9m desktopu a jinak na mobiln\u00edm za\u0159\u00edzen\u00ed \u010di tabletu. Vzhledem k&nbsp;tomu, \u017ee <strong>WordPress<\/strong> umo\u017e\u0148uje pou\u017e\u00edvat responzivn\u00ed vzhled, je pak ide\u00e1ln\u00ed volbou pro nov\u00e9 weby.<\/p>\n\n\n\n<p>Pokud V\u00e1s tato problematika zaj\u00edm\u00e1 v\u00edce, m\u016f\u017eete se p\u0159ihl\u00e1sit do certifikovan\u00e9ho kurzu <a href=\"http:\/\/digitalni-marketer.cz\/jednodenni-kurzy-digitalniho-marketingu\/kurz-digitalni-marketing-pomoci-wordpressu\/\">Digit\u00e1ln\u00ed marketing<\/a>, kde jsou tato t\u00e9mata prob\u00edr\u00e1na v&nbsp;r\u00e1mci <strong>modulu 2. SEO<\/strong> a <strong>8.&nbsp;mobiln\u00ed marketing<\/strong> na str\u00e1nk\u00e1ch <a href=\"http:\/\/www.digitalni-marketer.cz\">digitalni-marketer.cz<\/a>. Tento \u010dl\u00e1nek obsahuje jen z\u00e1kladn\u00ed informace. V&nbsp;kurzu jsou pak prob\u00edr\u00e1ny re\u00e1ln\u00e9 p\u0159\u00edklady z&nbsp;praxe a jde se hloub\u011bji i do teorie.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b dal\u0161\u00edch dotaz\u016f na&nbsp;<a href=\"http:\/\/digitalni-marketer.cz\/jednodenni-kurzy-digitalniho-marketingu\/kurz-digitalni-marketing-pomoci-wordpressu\/\">digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu<\/a> m\u011b nev\u00e1hejte kontaktovat na email <a href=\"mailto:LPodmolik.ml@poc-sluzba.cz\">LPodmolik.ml@poc-sluzba.cz<\/a> nebo na str\u00e1nk\u00e1ch<a href=\"http:\/\/www.digitalni-marketer.cz\"> www.DIGITALNI-MARKETER.CZ<\/a> a nebo si najd\u011bte term\u00edn p\u0159\u00edmo na na\u0161em webu <a href=\"http:\/\/digitalni-marketer.cz\/terminy-skoleni-kurzu\/\">zde<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V dne\u0161n\u00ed dob\u011b je n\u011bkolik dostupn\u00fdch open-source (zdarma) CMS (Content Managment System &#8211; Redak\u010dn\u00edch syst\u00e9m\u016f) jako je WordPress, Drupal a nebo Joomla. Tyto syst\u00e9my jsou open-source, tzn, \u017ee jsou voln\u011b dostupn\u00e9 a m\u016f\u017eeme je pou\u017e\u00edt i pro komer\u010dn\u00ed \u00fa\u010dely ve firm\u00e1ch. Ned\u00e1vno jsem narazil na p\u011bkn\u00fd \u010dl\u00e1nek&nbsp; na t\u00e9ma &#8222;Why Digital Marketers Can\u2019t Ignore WordPress&#8220;,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[3,13],"class_list":["post-21","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-firemni-skoleni","tag-digitalni-marketing","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu &#187; CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ<\/title>\n<meta name=\"description\" content=\"Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu, syst\u00e9m WordPress m\u00e1 za sebou velkou komunitu lid\u00ed, kter\u00e1 se star\u00e1 o jeho rozvoj, tak\u017ee st\u00e1le reflektuje na aktu\u00e1ln\u00ed po\u017eadavky trhu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu &#187; CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ\" \/>\n<meta property=\"og:description\" content=\"Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu, syst\u00e9m WordPress m\u00e1 za sebou velkou komunitu lid\u00ed, kter\u00e1 se star\u00e1 o jeho rozvoj, tak\u017ee st\u00e1le reflektuje na aktu\u00e1ln\u00ed po\u017eadavky trhu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/\" \/>\n<meta property=\"og:site_name\" content=\"CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-08T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-24T22:38:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/08\/digitalni_marketing_pomoci_wordpress.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leopold Podmol\u00edk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leopold Podmol\u00edk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/\"},\"author\":{\"name\":\"Leopold Podmol\u00edk\",\"@id\":\"https:\/\/centrum-vzdelavani.cz\/#\/schema\/person\/fd61fe2e0cde906fe0877d0e42e72399\"},\"headline\":\"Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu\",\"datePublished\":\"2016-06-08T22:00:00+00:00\",\"dateModified\":\"2021-08-24T22:38:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/\"},\"wordCount\":864,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/centrum-vzdelavani.cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/08\/digitalni_marketing_pomoci_wordpress.jpg\",\"keywords\":[\"Digit\u00e1ln\u00ed marketing\",\"WordPress\"],\"articleSection\":[\"Firemn\u00ed \u0161kolen\u00ed\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/\",\"url\":\"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/\",\"name\":\"Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu &#187; CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ\",\"isPartOf\":{\"@id\":\"https:\/\/centrum-vzdelavani.cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/08\/digitalni_marketing_pomoci_wordpress.jpg\",\"datePublished\":\"2016-06-08T22:00:00+00:00\",\"dateModified\":\"2021-08-24T22:38:34+00:00\",\"description\":\"Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu, syst\u00e9m WordPress m\u00e1 za sebou velkou komunitu lid\u00ed, kter\u00e1 se star\u00e1 o jeho rozvoj, tak\u017ee st\u00e1le reflektuje na aktu\u00e1ln\u00ed po\u017eadavky trhu.\",\"breadcrumb\":{\"@id\":\"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/#primaryimage\",\"url\":\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/08\/digitalni_marketing_pomoci_wordpress.jpg\",\"contentUrl\":\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/08\/digitalni_marketing_pomoci_wordpress.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/centrum-vzdelavani.cz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/centrum-vzdelavani.cz\/#website\",\"url\":\"https:\/\/centrum-vzdelavani.cz\/\",\"name\":\"CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ\",\"description\":\"Va\u0161e m\u00edsto pro kurzy, \u0161kolen\u00ed a zkou\u0161ky\",\"publisher\":{\"@id\":\"https:\/\/centrum-vzdelavani.cz\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/centrum-vzdelavani.cz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/centrum-vzdelavani.cz\/#organization\",\"name\":\"Po\u010d\u00edta\u010dov\u00e1 slu\u017eba s.r.o.\",\"url\":\"https:\/\/centrum-vzdelavani.cz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/centrum-vzdelavani.cz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/08\/Centrum-Vzdelavani-logo-cerne.svg\",\"contentUrl\":\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/08\/Centrum-Vzdelavani-logo-cerne.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Po\u010d\u00edta\u010dov\u00e1 slu\u017eba s.r.o.\"},\"image\":{\"@id\":\"https:\/\/centrum-vzdelavani.cz\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/centrum-vzdelavani.cz\/#\/schema\/person\/fd61fe2e0cde906fe0877d0e42e72399\",\"name\":\"Leopold Podmol\u00edk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/centrum-vzdelavani.cz\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0abff6e4d481e2d6d49ccae2d95ff2ba?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0abff6e4d481e2d6d49ccae2d95ff2ba?s=96&d=mm&r=g\",\"caption\":\"Leopold Podmol\u00edk\"},\"description\":\"Lektor, Tester ECDL a CTO Visionslabs\",\"sameAs\":[\"https:\/\/visionslabs.io\"],\"url\":\"https:\/\/centrum-vzdelavani.cz\/author\/vl-podmolik\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu &#187; CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ","description":"Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu, syst\u00e9m WordPress m\u00e1 za sebou velkou komunitu lid\u00ed, kter\u00e1 se star\u00e1 o jeho rozvoj, tak\u017ee st\u00e1le reflektuje na aktu\u00e1ln\u00ed po\u017eadavky trhu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/","og_locale":"cs_CZ","og_type":"article","og_title":"Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu &#187; CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ","og_description":"Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu, syst\u00e9m WordPress m\u00e1 za sebou velkou komunitu lid\u00ed, kter\u00e1 se star\u00e1 o jeho rozvoj, tak\u017ee st\u00e1le reflektuje na aktu\u00e1ln\u00ed po\u017eadavky trhu.","og_url":"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/","og_site_name":"CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ","article_published_time":"2016-06-08T22:00:00+00:00","article_modified_time":"2021-08-24T22:38:34+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/08\/digitalni_marketing_pomoci_wordpress.jpg","type":"image\/jpeg"}],"author":"Leopold Podmol\u00edk","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Leopold Podmol\u00edk","Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/#article","isPartOf":{"@id":"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/"},"author":{"name":"Leopold Podmol\u00edk","@id":"https:\/\/centrum-vzdelavani.cz\/#\/schema\/person\/fd61fe2e0cde906fe0877d0e42e72399"},"headline":"Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu","datePublished":"2016-06-08T22:00:00+00:00","dateModified":"2021-08-24T22:38:34+00:00","mainEntityOfPage":{"@id":"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/"},"wordCount":864,"commentCount":0,"publisher":{"@id":"https:\/\/centrum-vzdelavani.cz\/#organization"},"image":{"@id":"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/#primaryimage"},"thumbnailUrl":"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/08\/digitalni_marketing_pomoci_wordpress.jpg","keywords":["Digit\u00e1ln\u00ed marketing","WordPress"],"articleSection":["Firemn\u00ed \u0161kolen\u00ed"],"inLanguage":"cs"},{"@type":"WebPage","@id":"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/","url":"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/","name":"Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu &#187; CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ","isPartOf":{"@id":"https:\/\/centrum-vzdelavani.cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/#primaryimage"},"image":{"@id":"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/#primaryimage"},"thumbnailUrl":"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/08\/digitalni_marketing_pomoci_wordpress.jpg","datePublished":"2016-06-08T22:00:00+00:00","dateModified":"2021-08-24T22:38:34+00:00","description":"Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu, syst\u00e9m WordPress m\u00e1 za sebou velkou komunitu lid\u00ed, kter\u00e1 se star\u00e1 o jeho rozvoj, tak\u017ee st\u00e1le reflektuje na aktu\u00e1ln\u00ed po\u017eadavky trhu.","breadcrumb":{"@id":"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/#primaryimage","url":"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/08\/digitalni_marketing_pomoci_wordpress.jpg","contentUrl":"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/08\/digitalni_marketing_pomoci_wordpress.jpg","width":1200,"height":630,"caption":"Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu"},{"@type":"BreadcrumbList","@id":"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-pomoci-wordpressu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/centrum-vzdelavani.cz\/"},{"@type":"ListItem","position":2,"name":"Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu"}]},{"@type":"WebSite","@id":"https:\/\/centrum-vzdelavani.cz\/#website","url":"https:\/\/centrum-vzdelavani.cz\/","name":"CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ","description":"Va\u0161e m\u00edsto pro kurzy, \u0161kolen\u00ed a zkou\u0161ky","publisher":{"@id":"https:\/\/centrum-vzdelavani.cz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/centrum-vzdelavani.cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/centrum-vzdelavani.cz\/#organization","name":"Po\u010d\u00edta\u010dov\u00e1 slu\u017eba s.r.o.","url":"https:\/\/centrum-vzdelavani.cz\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/centrum-vzdelavani.cz\/#\/schema\/logo\/image\/","url":"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/08\/Centrum-Vzdelavani-logo-cerne.svg","contentUrl":"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/08\/Centrum-Vzdelavani-logo-cerne.svg","width":"1024","height":"1024","caption":"Po\u010d\u00edta\u010dov\u00e1 slu\u017eba s.r.o."},"image":{"@id":"https:\/\/centrum-vzdelavani.cz\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/centrum-vzdelavani.cz\/#\/schema\/person\/fd61fe2e0cde906fe0877d0e42e72399","name":"Leopold Podmol\u00edk","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/centrum-vzdelavani.cz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0abff6e4d481e2d6d49ccae2d95ff2ba?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0abff6e4d481e2d6d49ccae2d95ff2ba?s=96&d=mm&r=g","caption":"Leopold Podmol\u00edk"},"description":"Lektor, Tester ECDL a CTO Visionslabs","sameAs":["https:\/\/visionslabs.io"],"url":"https:\/\/centrum-vzdelavani.cz\/author\/vl-podmolik\/"}]}},"jetpack_featured_media_url":"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/08\/digitalni_marketing_pomoci_wordpress.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/centrum-vzdelavani.cz\/wp-json\/wp\/v2\/posts\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/centrum-vzdelavani.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centrum-vzdelavani.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centrum-vzdelavani.cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/centrum-vzdelavani.cz\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":0,"href":"https:\/\/centrum-vzdelavani.cz\/wp-json\/wp\/v2\/posts\/21\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centrum-vzdelavani.cz\/wp-json\/wp\/v2\/media\/1080"}],"wp:attachment":[{"href":"https:\/\/centrum-vzdelavani.cz\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/centrum-vzdelavani.cz\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centrum-vzdelavani.cz\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}