{"id":2597,"date":"2022-03-10T15:09:12","date_gmt":"2022-03-10T14:09:12","guid":{"rendered":"https:\/\/centrum-vzdelavani.cz\/?p=2597"},"modified":"2022-03-10T15:09:13","modified_gmt":"2022-03-10T14:09:13","slug":"digitalni-marketing-moderni-webove-stranky-pro-spravce-webu-a-marketery","status":"publish","type":"post","link":"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-moderni-webove-stranky-pro-spravce-webu-a-marketery\/","title":{"rendered":"Digit\u00e1ln\u00ed marketing &#8211; modern\u00ed webov\u00e9 str\u00e1nky pro spr\u00e1vce web\u016f a market\u00e9ry"},"content":{"rendered":"\n<p>Navazujeme na n\u00e1\u0161 p\u0159edchoz\u00ed \u010dl\u00e1nek z&nbsp;t\u00e9matu <strong>digit\u00e1ln\u00edho marketingu<\/strong> a to <a href=\"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-socialni-site-pro-marketery\/\">Digit\u00e1ln\u00ed marketing \u2013 soci\u00e1ln\u00ed s\u00edt\u011b pro market\u00e9ry<\/a>. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-medium\"><a ref=\"magnificPopup\" href=\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2022\/03\/Digita\u0301lni\u0301-marketing-moderni-webove-stranky-ukazka.png\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2022\/03\/Digita\u0301lni\u0301-marketing-moderni-webove-stranky-ukazka-300x169.png\" alt=\"Digit\u00e1ln\u00ed marketing - Modern\u00ed webov\u00e9 str\u00e1nky - uk\u00e1zka\" class=\"wp-image-2598\" srcset=\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2022\/03\/Digita\u0301lni\u0301-marketing-moderni-webove-stranky-ukazka-300x169.png 300w, https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2022\/03\/Digita\u0301lni\u0301-marketing-moderni-webove-stranky-ukazka-1024x576.png 1024w, https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2022\/03\/Digita\u0301lni\u0301-marketing-moderni-webove-stranky-ukazka-1120x630.png 1120w, https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2022\/03\/Digita\u0301lni\u0301-marketing-moderni-webove-stranky-ukazka-560x315.png 560w, https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2022\/03\/Digita\u0301lni\u0301-marketing-moderni-webove-stranky-ukazka.png 1440w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>V dne\u0161n\u00edm \u010dl\u00e1nku se pod\u00edv\u00e1me bl\u00ed\u017ee na jedno men\u0161\u00ed podt\u00e9ma v\u00a0r\u00e1mci <strong>digit\u00e1ln\u00edho marketingu<\/strong> a to na webov\u00e9 str\u00e1nky. Vn\u00edm\u00e1me webov\u00e9 str\u00e1nky jako z\u00e1kladn\u00ed stavebn\u00ed k\u00e1men digit\u00e1ln\u00edho marketingu, tak\u017ee by se m\u011blo jednat v&nbsp;podstat\u011b o prvn\u00ed v\u011bc, kterou by m\u011bli firmy\/spole\u010dnosti \u0159e\u0161it, pokud to mysl\u00ed s&nbsp;digit\u00e1ln\u00edm marketingem v\u00e1\u017en\u011b. Proto\u017ee jak m\u016f\u017eete vid\u011bt na obr\u00e1zku, tak v&nbsp;podstat\u011b v\u0161echny kan\u00e1ly v&nbsp;r\u00e1mci digit\u00e1ln\u00edho marketingu (reklamy PPC, soci\u00e1ln\u00ed s\u00edt\u011b, e-mail marketing a atd.) velmi \u010dasto sm\u011b\u0159ujeme pr\u00e1v\u011b na web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Obsah<\/strong> \u0161kolen\u00ed<\/h2>\n\n\n\n<p>V tomto semin\u00e1\u0159i se dozv\u00fdte informace z&nbsp;n\u011bkolika oblast\u00ed<strong> digit\u00e1ln\u00edho (online) marketingu<\/strong> a to:<\/p>\n\n\n\n<ol><li>\u00davod do <strong>digit\u00e1ln\u00ed doby<\/strong>.<ul><li>Jak\u00e9 m\u00e1me vlastn\u011b jako u\u017eivatel\u00e9 n\u00e1vyky p\u0159i pou\u017e\u00edv\u00e1n\u00ed technologi\u00ed nebo nap\u0159. soci\u00e1ln\u00edch s\u00edt\u00edch.<\/li><li>Jak\u00fd je kontext t\u00e9mat digit\u00e1ln\u00edho marketingu v\u00a0n\u00e1vaznosti nap\u0159. na <em>STDC framework<\/em>.<\/li><\/ul><\/li><li><strong>Open-source CMS <\/strong>vs \u0159e\u0161en\u00ed na m\u00edr\u016f<ul><li>Zde si hlavn\u011b probereme WordPress jako nejv\u00fdznam\u011bj\u0161\u00edho z\u00e1stupce open-source CMS.<\/li><\/ul><\/li><li><strong>SEO<\/strong> a pro\u010d ho nepodce\u0148ovat.<ul><li>\u009aProvedeme SEO na n\u011bkolika str\u00e1nk\u00e1ch.<\/li><\/ul><\/li><li>Jak si <strong>zkontrolovat svoje webov\u00e9 str\u00e1nky<\/strong>.<ul><li>\u009aRozebr\u00e1n\u00ed p\u0159ipraven\u00e9 anal\u00fdzy sou\u010dasn\u00fdch webov\u00fdch str\u00e1nek \u00fa\u010dastn\u00edk\u016f.<\/li><\/ul><\/li><li><strong>Google analytics<\/strong>.<ul><li>\u009aPokud m\u00e1te p\u0159\u00edstup k&nbsp;Google Analytics, tak i rychl\u00e1 anal\u00fdza va\u0161ich dat, p\u0159\u00edpadn\u011b rozebr\u00e1n\u00ed uk\u00e1zkov\u00fdch dat.<\/li><\/ul><\/li><li><strong>GDPR a webov\u00e9 str\u00e1nky.<\/strong><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pro-koho-je-skoleni-urceno\">Pro koho je \u0161kolen\u00ed ur\u010deno?<\/h2>\n\n\n\n<p>Tento semin\u00e1\u0159, kter\u00fd po\u0159\u00e1d\u00e1me pro \u00fa\u010dastn\u00edky z\u00a0\u0159ad \u010dlen\u016f <a href=\"https:\/\/www.hkprerov.cz\/\">Okresn\u00ed hospod\u00e1\u0159sk\u00e9 komory P\u0159erov,<\/a> je samoz\u0159ejm\u011b prim\u00e1rn\u011b ur\u010den pro tyto \u010dleny. Pokud bychom se bavili jak\u00fd \u201etyp\u201c \u00fa\u010dastn\u00edk\u016f by m\u011bl p\u0159ij\u00edt na \u0161kolen\u00ed, tak to jsou <strong>osoby, kter\u00e9 se staraj\u00ed o firemn\u00ed webov\u00e9 str\u00e1nky<\/strong>, maj\u00ed k\u00a0nim p\u0159\u00edstup a p\u0159\u00edpadn\u011b znaj\u00ed i sv\u00e1 data. Tak\u017ee se d\u00e1 \u0159\u00edci, \u017ee by to m\u011bli b\u00fdt spr\u00e1vci web\u016f, markete\u0159\u00ed, prost\u011b osoby, kter\u00fd maj\u00ed n\u011bjak\u00fd vliv na webov\u00e9 str\u00e1nky, digit\u00e1ln\u00ed marketing \u010di obecn\u00fd marketing. S\u00a0t\u00edm, \u017ee zam\u011b\u0159en\u00ed semin\u00e1\u0159e je obecn\u00e9, tzn. nem\u016f\u017eeme se specializovat na jeden segment, jako je nap\u0159\u00edklad <em>HR<\/em> nebo t\u0159eba <em>realitn\u00ed trh<\/em>, proto\u017ee slo\u017een\u00ed takov\u00fdchto semin\u00e1\u0159\u016f je r\u016fznorod\u00e9, tak je k\u00a0tomu i tak p\u0159istupov\u00e1no sp\u00ed\u0161e v\u00a0obecn\u00e9m charakteru produkty\/slu\u017eby. Nicm\u00e9n\u011b v\u00a0p\u0159\u00edpad\u011b z\u00e1jmu jsme schopni p\u0159ipravit i specializovan\u00fd semin\u00e1\u0159 pro konkr\u00e9tn\u00ed firmu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ochutn\u00e1vka<\/strong> ze semin\u00e1\u0159e Digit\u00e1ln\u00ed marketing &#8211; modern\u00ed webov\u00e9 str\u00e1nky<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-medium\"><a ref=\"magnificPopup\" href=\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2022\/03\/Digita\u0301lni\u0301-marketing-moderni\u0301-webove\u0301-stra\u0301nky-test-rychlosti.png\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2022\/03\/Digita\u0301lni\u0301-marketing-moderni\u0301-webove\u0301-stra\u0301nky-test-rychlosti-300x169.png\" alt=\"Digita\u0301lni\u0301 marketing - moderni\u0301 webove\u0301 stra\u0301nky - test rychlosti\" class=\"wp-image-2599\" srcset=\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2022\/03\/Digita\u0301lni\u0301-marketing-moderni\u0301-webove\u0301-stra\u0301nky-test-rychlosti-300x169.png 300w, https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2022\/03\/Digita\u0301lni\u0301-marketing-moderni\u0301-webove\u0301-stra\u0301nky-test-rychlosti-1024x577.png 1024w, https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2022\/03\/Digita\u0301lni\u0301-marketing-moderni\u0301-webove\u0301-stra\u0301nky-test-rychlosti-1119x630.png 1119w, https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2022\/03\/Digita\u0301lni\u0301-marketing-moderni\u0301-webove\u0301-stra\u0301nky-test-rychlosti-559x315.png 559w, https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2022\/03\/Digita\u0301lni\u0301-marketing-moderni\u0301-webove\u0301-stra\u0301nky-test-rychlosti.png 1435w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>V r\u00e1mci \u0159e\u0161en\u00ed webov\u00fdch str\u00e1nek je velmi d\u016fle\u017eit\u00e9 zn\u00e1t jejich<strong> technick\u00fd stav<\/strong> a to i z&nbsp;d\u016fvodu rychlosti. Dnes u\u017e prost\u011b o\u010dek\u00e1v\u00e1me, \u017ee se n\u00e1m bude obsah na internetu na\u010d\u00edtat velmi rychle, \u017ee v&nbsp;podstat\u011b u\u017e nezn\u00e1me \u010dek\u00e1n\u00ed na odezvu webu. A tak mus\u00edme sledovat, jestli n\u00e1\u0161e webov\u00e9 str\u00e1nky st\u00e1le spl\u0148uj\u00ed aktu\u00e1ln\u00ed po\u017eadavky na technick\u00fd stav webov\u00fdch str\u00e1nek. A pr\u00e1v\u011b k&nbsp;tomu slou\u017e\u00ed jeden z&nbsp;test\u016f, kter\u00fd si v&nbsp;r\u00e1mci \u0161kolen\u00ed uk\u00e1\u017eeme a to test od <strong>Google &#8211; PageSpeed<\/strong>. Najdete ho na adrese <a href=\"https:\/\/pagespeed.web.dev\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/pagespeed.web.dev<\/a>. Dostanete jak souhrn\u00e9 hodnocen\u00ed, tak i detailn\u00ed hodnocen\u00ed pokud v\u00e1s zaj\u00edm\u00e1 pro\u010d v\u00e1\u0161 web Google takto ohodnotil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Term\u00edn \u0161kolen\u00ed<\/h2>\n\n\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n","protected":false},"excerpt":{"rendered":"<p>Navazujeme na n\u00e1\u0161 p\u0159edchoz\u00ed \u010dl\u00e1nek z&nbsp;t\u00e9matu digit\u00e1ln\u00edho marketingu a to Digit\u00e1ln\u00ed marketing \u2013 soci\u00e1ln\u00ed s\u00edt\u011b pro market\u00e9ry. V&nbsp;dne\u0161n\u00edm \u010dl\u00e1nku se pod\u00edv\u00e1me bl\u00ed\u017ee na jedno men\u0161\u00ed podt\u00e9ma v\u00a0r\u00e1mci digit\u00e1ln\u00edho marketingu a to na webov\u00e9 str\u00e1nky. Vn\u00edm\u00e1me webov\u00e9 str\u00e1nky jako z\u00e1kladn\u00ed stavebn\u00ed k\u00e1men digit\u00e1ln\u00edho marketingu, tak\u017ee by se m\u011blo jednat v&nbsp;podstat\u011b o prvn\u00ed v\u011bc, kterou by&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[3,272,225,273,108,262,271],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digit\u00e1ln\u00ed marketing - modern\u00ed webov\u00e9 str\u00e1nky pro spr\u00e1vce web\u016f a market\u00e9ry &#187; CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ<\/title>\n<meta name=\"description\" content=\"V r\u00e1mci semin\u00e1\u0159e Modern\u00ed webov\u00e9 str\u00e1nky se dozv\u00fdte informace ohledn\u011b digit\u00e1ln\u00edho marketingu a va\u0161ich webov\u00fdch str\u00e1nek.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/centrum-vzdelavani.cz\/digitalni-marketing-moderni-webove-stranky-pro-spravce-webu-a-marketery\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digit\u00e1ln\u00ed marketing - modern\u00ed webov\u00e9 str\u00e1nky pro spr\u00e1vce web\u016f a market\u00e9ry &#187; 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