{"id":317,"date":"2018-09-19T00:00:00","date_gmt":"2018-09-18T22:00:00","guid":{"rendered":"https:\/\/centrum-vzdelavani.cz\/skoleni-a-seminare-digitalniho-marketingu-na-morave-praha\/"},"modified":"2021-08-24T23:12:41","modified_gmt":"2021-08-24T21:12:41","slug":"skoleni-a-seminare-digitalniho-marketingu-na-morave-praha","status":"publish","type":"post","link":"https:\/\/centrum-vzdelavani.cz\/skoleni-a-seminare-digitalniho-marketingu-na-morave-praha\/","title":{"rendered":"\u0160kolen\u00ed a semin\u00e1\u0159e digit\u00e1ln\u00edho marketingu na Morav\u011b (+ Praha)"},"content":{"rendered":"<p>M\u00e1me p\u0159ipraven\u00e9 dal\u0161\u00ed, tentokr\u00e1t podzimn\u00ed, term\u00edny z&nbsp;oblasti <strong>digit\u00e1ln\u00edho marketingu<\/strong>. Za prv\u00e9 se jedn\u00e1 se o <strong>5ti denn\u00ed<\/strong> kurz&nbsp;<a href=\"http:\/\/digitalni-marketer.cz\/digitalni-marketing-dle-ecdl\/\">Digit\u00e1ln\u00edho marketingu dle ECDL<\/a>. Tento kurz jsme p\u0159ipravili jak pro <strong>Brno,<\/strong> tak pro <strong>Prahu.<\/strong> Pokud by se v\u00e1m zd\u00e1l tento kurz p\u0159\u00edli\u0161 dlouh\u00fd nebo nebo nem\u00e1te dostatek \u010dasu, pak m\u00e1me nachystan\u00e9 je\u0161t\u011b dva semin\u00e1\u0159e z&nbsp;oblasti <strong>Digit\u00e1ln\u00edho marketingu<\/strong>, kter\u00e9 jsme p\u0159ipravili ve spolupr\u00e1ci s&nbsp;<a href=\"http:\/\/www.rhkbrno.cz\/\" target=\"_blank\" rel=\"noopener\"><strong>RHK Brno<\/strong><\/a> a <a href=\"http:\/\/www.ohkhodonin.cz\/\" target=\"_blank\" rel=\"noopener\"><strong>OHK Hodon\u00edn<\/strong>.<\/a>&nbsp;Pro \u010dleny t\u011bchto hospod\u00e1\u0159sk\u00fdch komor plat\u00ed ni\u017e\u0161\u00ed cena, kterou zjist\u00edte na jejich webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n<h2>Kurz <strong>Digit\u00e1ln\u00ed marketing dle ECDL<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignright wp-image-6573 size-medium\" src=\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/08\/1435050521_1-300x298.png\" alt=\"kurz Digit\u00e1ln\u00ed marketing\" width=\"300\" height=\"298\">Dozv\u00edte se k&nbsp;\u010demu jsou dobr\u00e9 <strong>PPC<\/strong> kampan\u011b v&nbsp;<strong>Google Ads<\/strong> a&nbsp;<strong>Seznam Sklik<\/strong>, jak spravovat firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch jako je nap\u0159\u00edklad<strong>&nbsp;Facebook, LinkedIn a Twitter<\/strong>. Ale aby n\u00e1m v\u0161echno &#8222;\u0161lapalo&#8220;, pak je pot\u0159eba m\u00edt dobr\u00e9 z\u00e1klady &#8211; a t\u00edm jsou webov\u00e9 str\u00e1nky, tak\u017ee se pod\u00edv\u00e1me, jak by m\u011bli webov\u00e9 str\u00e1nky dnes vypadat. A to z&nbsp;n\u011bkolika pohled\u016f &#8211; nap\u0159\u00edklad z&nbsp;technick\u00e9ho nebo obsahov\u00e9ho. Jednodu\u0161e by se dalo \u0159\u00edci, \u017ee se to t\u00fdk\u00e1&nbsp;<strong>SEO,<\/strong> neboli optimalizace webu pro vyhled\u00e1va\u010de <strong>Google<\/strong> a <strong>Seznam.<\/strong> D\u00e1le si v&nbsp;pr\u016fb\u011bhu kurzu uk\u00e1\u017eeme webovou analytiku v&nbsp;<strong>Google Analytics<\/strong>. Zam\u011b\u0159\u00edme se i na to, jak vytv\u00e1\u0159et modern\u00ed email marketing pomoc\u00ed slu\u017eby&nbsp;<strong>MailChimp.&nbsp;<\/strong>V\u00edce informac\u00ed o kurzu&nbsp;<a href=\"http:\/\/digitalni-marketer.cz\/digitalni-marketing-dle-ecdl\/\">Digit\u00e1ln\u00ed marketing dle ECDL najdete zde.<\/a><\/p>\n<p>Rozsah kurzu je 5 dn\u016f, co\u017e umo\u017e\u0148uje v\u011bnovat v\u011bt\u0161\u00ed prostor na detailn\u011bj\u0161\u00ed p\u0159ehled vyu\u017eit\u00ed n\u00e1stroj\u016f digit\u00e1ln\u00edho marketingu.&nbsp;Kurz je postaven na sylabu modulu <strong>M17<\/strong> v&nbsp;souladu s&nbsp;konceptem<strong> ECDL, <\/strong>p\u0159i\u010dem\u017e&nbsp;na\u0161e firma spolupracovala na vytvo\u0159en\u00ed tohoto sylabu. Obsah kurzu dle sylabu <strong>M17<\/strong>&nbsp;najdete na str\u00e1nk\u00e1ch<a href=\"http:\/\/www.ecdl.cz\/data\/Sylabus-ECDL-CZ-M17-1.0.pdf\" target=\"_blank\" rel=\"noopener\"> ECDL.<\/a><\/p>\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n<h2>Semin\u00e1\u0159 <strong>Modern\u00ed firemn\u00ed webov\u00e9 str\u00e1nky<\/strong><\/h2>\n<p>Jak ji\u017e z&nbsp;n\u00e1zvu vypl\u00fdv\u00e1, tento semin\u00e1\u0159 se zam\u011b\u0159uje p\u0159edev\u0161\u00edm na <strong>webov\u00e9 str\u00e1nky.<\/strong>&nbsp;Velk\u00e1 \u010d\u00e1st semin\u00e1\u0159e je v\u011bnov\u00e1na problematice <strong>SEO<\/strong>. V\u00edce o tomto semin\u00e1\u0159i a tak\u00e9 o semin\u00e1\u0159i <strong>Jak m\u016f\u017ee firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing?<\/strong> si m\u016f\u017eete p\u0159e\u010d\u00edst v&nbsp;na\u0161em p\u0159ede\u0161l\u00e9m \u010dl\u00e1nku na na\u0161em specializovan\u00e9m webu <a href=\"http:\/\/digitalni-marketer.cz\/podzimni-terminy-na-tema-digitalni-marketing-v-brne\/\" target=\"_blank\" rel=\"noopener\">Digit\u00e1ln\u00ed &#8211; market\u00e9r<\/a>.<\/p>\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n<h2>Semin\u00e1\u0159 <strong>Jak m\u016f\u017ee firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing?<\/strong><\/h2>\n<p>Tento semin\u00e1\u0159 je na rozd\u00edl od p\u0159edchoz\u00edho semin\u00e1\u0159e v\u00edce zam\u011b\u0159en\u00fd na jednotliv\u00e9 \u010d\u00e1sti digit\u00e1ln\u00edho marketingu (PPC, Soci\u00e1ln\u00ed s\u00edt\u011b, Email marketing, Webov\u00e1 analytika). Prob\u00edraj\u00ed se zde mo\u017enosti v&nbsp;PPC syst\u00e9mech a to v<strong> Google Ads <\/strong><em>(d\u0159\u00edve Google AdWords \u010di Google AdWords Express)<\/em>. D\u00e1le se zde v\u011bnujeme i email marketingu prost\u0159ednictv\u00edm n\u00e1stroje <strong>MailChimp.<\/strong> Nezapom\u00edn\u00e1me tak\u00e9 na <strong>soci\u00e1ln\u00ed s\u00edt\u011b<\/strong>, kde si uk\u00e1\u017eeme mo\u017enosti vyu\u017eit\u00ed reklamy p\u0159edev\u0161\u00edm na nejzn\u00e1m\u011bj\u0161\u00ed soci\u00e1ln\u00ed s\u00edti <strong>Facebook<\/strong>.<\/p>\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n<p>Semin\u00e1\u0159e jsou ur\u010deny pro \u010dleny <strong>RHK Brno v&nbsp;Brn\u011b<\/strong> a pro \u010dleny <strong>OHK Hodon\u00edn v&nbsp;Hodon\u00edn\u011b (Kyjov\u011b)<\/strong>, ale i pro <strong>ve\u0159ejnost<\/strong>. V&nbsp;p\u0159\u00edpad\u011b z\u00e1jmu se nev\u00e1hejte p\u0159ihl\u00e1sit. Pokud pot\u0159ebujete poradit, pi\u0161te na email&nbsp;<a href=\"mailto:LPodmolik.ml@poc-sluzba.cz\">LPodmolik.ml@poc-sluzba.cz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1me p\u0159ipraven\u00e9 dal\u0161\u00ed, tentokr\u00e1t podzimn\u00ed, term\u00edny z&nbsp;oblasti digit\u00e1ln\u00edho marketingu. Za prv\u00e9 se jedn\u00e1 se o 5ti denn\u00ed kurz&nbsp;Digit\u00e1ln\u00edho marketingu dle ECDL. Tento kurz jsme p\u0159ipravili jak pro Brno, tak pro Prahu. Pokud by se v\u00e1m zd\u00e1l tento kurz p\u0159\u00edli\u0161 dlouh\u00fd nebo nebo nem\u00e1te dostatek \u010dasu, pak m\u00e1me nachystan\u00e9 je\u0161t\u011b dva semin\u00e1\u0159e z&nbsp;oblasti Digit\u00e1ln\u00edho marketingu, kter\u00e9&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[94,3,30,127,104,128,106,89,107,108,129,130],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0160kolen\u00ed a semin\u00e1\u0159e digit\u00e1ln\u00edho marketingu na Morav\u011b (+ Praha) &#187; CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ<\/title>\n<meta name=\"description\" content=\"M\u00e1me vypsan\u00e9 term\u00edny \u0161kolen\u00ed a semin\u00e1\u0159e digit\u00e1ln\u00edho marketingu na Morav\u011b a v Praze. 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