{"id":341,"date":"2019-05-02T00:00:00","date_gmt":"2019-05-01T22:00:00","guid":{"rendered":"https:\/\/centrum-vzdelavani.cz\/rozdeleni-ecdl-zkousek-digitalni-marketing-m17\/"},"modified":"2021-08-24T22:54:55","modified_gmt":"2021-08-24T20:54:55","slug":"rozdeleni-ecdl-zkousek-digitalni-marketing-m17","status":"publish","type":"post","link":"https:\/\/centrum-vzdelavani.cz\/rozdeleni-ecdl-zkousek-digitalni-marketing-m17\/","title":{"rendered":"Rozd\u011blen\u00ed ECDL zkou\u0161ek + Digit\u00e1ln\u00ed marketing M17"},"content":{"rendered":"\n<p>O novink\u00e1ch z&nbsp;oblasti mezin\u00e1rodn\u00edch po\u010d\u00edta\u010dov\u00fdch zkou\u0161ek <a href=\"https:\/\/centrum-vzdelavani.cz\/novinky-v-konceptu-ecdl\/\">konceptu ECDL<\/a> V\u00e1s na na\u0161em webu informujeme pravideln\u011b. Vzhledem k&nbsp;tomu, \u017ee se p\u0159i pod\u00e1v\u00e1n\u00ed p\u0159ihl\u00e1\u0161ek uchaze\u010d\u016f o <strong>ECDL testov\u00e1n\u00ed <\/strong>objevuj\u00ed st\u00e1le stejn\u00e9 chyby, zam\u011b\u0159\u00edme se v&nbsp;dne\u0161n\u00edm \u010dl\u00e1nku na <strong>nov\u00e9 rozd\u011blen\u00ed ECDL zkou\u0161ek <\/strong>programu <strong>ECDL CORE<\/strong>, zaveden\u00e9 v&nbsp;roce 2018.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"> Certifik\u00e1t ECDL CORE <\/h2>\n\n\n\n<p>Ud\u011blen\u00ed certifik\u00e1tu <strong>ECDL CORE<\/strong> je mo\u017en\u00e9 na z\u00e1klad\u011b spln\u011bn\u00ed zkou\u0161ek ze <strong>7 modul\u016f<\/strong>. Zat\u00edmco v&nbsp;minul\u00fdch letech byly pevn\u011b dan\u00e9<strong> 4 moduly<\/strong>, kter\u00e9 uchaze\u010d o certifik\u00e1t musel \u00fasp\u011b\u0161n\u011b absolvovat, dnes m\u00e1 p\u0159i vlastn\u00edm v\u00fdb\u011bru modul\u016f mnohem v\u011bt\u0161\u00ed volnost. Mus\u00ed jen dodr\u017eet <strong>pravidlo (4+3).<\/strong> <\/p>\n\n\n\n<p>V \u010dem spo\u010d\u00edv\u00e1 zm\u00edn\u011bn\u00e9 pravidlo? V\u0161echny moduly programu <strong>ECDL CORE<\/strong> jsou nov\u011b rozd\u011bleny do dvou skupin. Ze sv\u011btle modr\u00fdch je nutn\u00e9 si vybrat <strong>4 moduly<\/strong> a z&nbsp;tmav\u011b modr\u00fdch <strong>3 moduly<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a ref=\"magnificPopup\" href=\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/08\/moduly4-3.png\"><img decoding=\"async\" src=\"https:\/\/centrum-vzdelavani.cz\/wp-content\/uploads\/2021\/08\/moduly4-3.png\" alt=\"Tabulka modul\u016f ECDL CORE\" class=\"wp-image-7180\" \/><\/a><figcaption>P\u0159ehled sou\u010dasn\u00fdch modul\u016f programu ECDL CORE<\/figcaption><\/figure>\n\n\n\n<p>A je\u0161t\u011b nesm\u00edme opomenout jednu podm\u00ednku. Doba od&nbsp;slo\u017een\u00ed prvn\u00ed a&nbsp;sedm\u00e9 zkou\u0161ky nesm\u00ed b\u00fdt del\u0161\u00ed ne\u017e&nbsp;3&nbsp;roky. Po spln\u011bn\u00ed t\u011bchto podm\u00ednek z\u00edsk\u00e1v\u00e1 uchaze\u010d certifik\u00e1t s<strong> \u010dasov\u011b neomezenou platnost\u00ed.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Modul Digit\u00e1ln\u00ed Marketing (M17)<\/h2>\n\n\n\n<p>Za zm\u00ednku z&nbsp;v\u00fd\u0161e uveden\u00e9ho p\u0159ehledu modul\u016f jist\u011b stoj\u00ed&nbsp;nov\u00fd <strong>modul M17 &#8211; Digital Marketing<\/strong>, kter\u00fd je dostupn\u00fd od \u0159\u00edjna 2018. Na lokalizaci jeho sylabu se na\u0161e firma aktivn\u011b pod\u00edlela. Sylabus definuje z\u00e1kladn\u00ed rozsah teoretick\u00fdch znalost\u00ed a praktick\u00fdch dovednost\u00ed pot\u0159ebn\u00fdch k&nbsp;b\u011b\u017en\u00fdm \u010dinnostem v&nbsp;oblasti digit\u00e1ln\u00edho marketingu, kter\u00e9 jsou nutn\u00e9 k&nbsp;\u00fasp\u011b\u0161n\u00e9mu slo\u017een\u00ed <strong>ECDL zkou\u0161ky<\/strong> z&nbsp;tohoto modulu.<\/p>\n\n\n\n<p>Z\u00e1jemc\u016fm o tuto <strong>ECDL zkou\u0161ku<\/strong> m\u016f\u017eeme nab\u00eddnout i p\u0159\u00edpravn\u00fd kurz, kter\u00fd je postaven pr\u00e1v\u011b na&nbsp;<a href=\"http:\/\/www.ecdl.cz\/data\/Sylabus-ECDL-CZ-M17-1.0.pdf\">sylabu modulu&nbsp;M17.<\/a> Mezi term\u00edny na\u0161ich kurz\u016f ho objev\u00edte pod n\u00e1zvem<strong><a href=\"https:\/\/centrum-vzdelavani.cz\/firemni-vzdelavani\/digitalni-marketing\/kurz-dle-ecdl\/\">&nbsp;<\/a><\/strong><a href=\"https:\/\/centrum-vzdelavani.cz\/firemni-vzdelavani\/digitalni-marketing\/kurz-dle-ecdl\/\">Digit\u00e1ln\u00ed marketing dle ECDL<\/a>&nbsp;nebo produktov\u00fdch str\u00e1nk\u00e1ch&nbsp;<a href=\"http:\/\/digitalni-marketer.cz\/digitalni-marketing-dle-ecdl\/\">digitalni-marketer.cz<\/a>. Jedn\u00e1 se o&nbsp;5denn\u00ed kurz (40 hodin), kde se sezn\u00e1m\u00edte se v\u0161emi podstatn\u00fdmi informacemi z&nbsp;oblasti&nbsp;<strong>digit\u00e1ln\u00edho marketingu<\/strong>. <\/p>\n\n\n\n<p>\u00dasp\u011b\u0161n\u00fd absolvent bude ch\u00e1pat principy <strong>digit\u00e1ln\u00edho marketingu<\/strong>, jeho v\u00fdhody i omezen\u00ed, zn\u00e1t mo\u017enosti prezentace na internetu, um\u011bt efektivn\u011b vyu\u017e\u00edvat soci\u00e1ln\u00ed m\u00e9dia pro propagaci a z\u00edsk\u00e1v\u00e1n\u00ed obchodn\u00edch kontakt\u016f, um\u011bt vyu\u017e\u00edvat analytick\u00e9 n\u00e1stroje pro m\u011b\u0159en\u00ed a sledov\u00e1n\u00ed \u00fasp\u011b\u0161nosti a dopadu marketingov\u00fdch kampan\u00ed.<\/p>\n\n\n\n<p>Rozsah znalost\u00ed a&nbsp;dovednost\u00ed pot\u0159ebn\u00fdch pro&nbsp;z\u00edsk\u00e1n\u00ed certifik\u00e1tu&nbsp; typu <strong>ECDL CORE<\/strong> je p\u0159esn\u011b pops\u00e1n p\u0159\u00edslu\u0161n\u00fdmi mezin\u00e1rodn\u011b standardizovan\u00fdmi&nbsp;<a href=\"http:\/\/www.ecdl.cz\/sylaby.php\">ECDL Sylaby<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Term\u00edny \u0161kolen\u00ed <strong>Digit\u00e1ln\u00ed marketing dle ECDL<\/strong><\/h3>\n\n\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n","protected":false},"excerpt":{"rendered":"<p>O novink\u00e1ch z&nbsp;oblasti mezin\u00e1rodn\u00edch po\u010d\u00edta\u010dov\u00fdch zkou\u0161ek konceptu ECDL V\u00e1s na na\u0161em webu informujeme pravideln\u011b. Vzhledem k&nbsp;tomu, \u017ee se p\u0159i pod\u00e1v\u00e1n\u00ed p\u0159ihl\u00e1\u0161ek uchaze\u010d\u016f o ECDL testov\u00e1n\u00ed objevuj\u00ed st\u00e1le stejn\u00e9 chyby, zam\u011b\u0159\u00edme se v&nbsp;dne\u0161n\u00edm \u010dl\u00e1nku na nov\u00e9 rozd\u011blen\u00ed ECDL zkou\u0161ek programu ECDL CORE, zaveden\u00e9 v&nbsp;roce 2018. Certifik\u00e1t ECDL CORE Ud\u011blen\u00ed certifik\u00e1tu ECDL CORE je mo\u017en\u00e9 na z\u00e1klad\u011b&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,8],"tags":[3,30,91,144],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rozd\u011blen\u00ed ECDL zkou\u0161ek + Digit\u00e1ln\u00ed marketing M17 &#187; CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ<\/title>\n<meta name=\"description\" content=\"Tento \u010dl\u00e1nek se zab\u00fdv\u00e1 t\u00e9matem nov\u00e9ho rozd\u011blen\u00ed ECDL zkou\u0161ek do dvou skupin, platn\u00fdm od roku 2018, a nov\u00fdm modulem M17 - Digit\u00e1ln\u00ed marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/centrum-vzdelavani.cz\/rozdeleni-ecdl-zkousek-digitalni-marketing-m17\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rozd\u011blen\u00ed ECDL zkou\u0161ek + Digit\u00e1ln\u00ed marketing M17 &#187; CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ\" \/>\n<meta property=\"og:description\" content=\"Tento \u010dl\u00e1nek se zab\u00fdv\u00e1 t\u00e9matem nov\u00e9ho rozd\u011blen\u00ed ECDL zkou\u0161ek do dvou skupin, platn\u00fdm od roku 2018, a nov\u00fdm modulem M17 - 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