{"id":382,"date":"2019-12-17T00:00:00","date_gmt":"2019-12-16T23:00:00","guid":{"rendered":"https:\/\/centrum-vzdelavani.cz\/skoleni-digitalniho-marketingu-rok-2019-a-2020\/"},"modified":"2021-08-24T22:37:22","modified_gmt":"2021-08-24T20:37:22","slug":"skoleni-digitalniho-marketingu-rok-2019-a-2020","status":"publish","type":"post","link":"https:\/\/centrum-vzdelavani.cz\/skoleni-digitalniho-marketingu-rok-2019-a-2020\/","title":{"rendered":"\u0160kolen\u00ed digit\u00e1ln\u00edho marketingu &#8211; rok 2019 a 2020"},"content":{"rendered":"\n<p>V leto\u0161n\u00edm roce jsme m\u011bli n\u011bkolik r\u016fzn\u00fdch akc\u00ed (<em>kurz\u016f \/ \u0161kolen\u00ed \/ semin\u00e1\u0159\u016f<\/em>) na t\u00e9ma digit\u00e1ln\u00edho marketingu. A taky ji\u017e pl\u00e1nujeme dal\u0161\u00ed term\u00edn kompletn\u00edho kurzu <strong>Digit\u00e1ln\u00edho marketingu dle ECDL v&nbsp;Brn\u011b na ja\u0159e 2020<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160kolen\u00ed <strong>Digit\u00e1ln\u00edho marketing dle ECDL<\/strong> v&nbsp;prvn\u00ed p\u016flce roku 2019<\/h2>\n\n\n\n<p>Rok 2019 jsme za\u010dali se \u0161kolen\u00edm pro spole\u010dnost <a href=\"https:\/\/www.radiohana.cz\/\">R\u00e1dio Han\u00e1<\/a>, kter\u00e9ho se z\u00fa\u010dastnila cel\u00e1 \u0161k\u00e1la zam\u011bstnanc\u016f r\u00e1dia &#8211; od obchodn\u00edk\u016f, p\u0159es moder\u00e1tory a\u017e po management tohoto olomouck\u00e9ho r\u00e1dia. Velmi n\u00e1s pot\u011b\u0161ila pochvaln\u00e1 slova od pana \u0159editele <strong>Foretn\u00edka<\/strong>. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>D\u011bkuji p. <strong>Ing. Podmol\u00edkovi<\/strong> a cel\u00e9mu t\u00fdmu <a rel=\"noreferrer noopener\" href=\"https:\/\/centrum-vzdelavani.cz\" target=\"_blank\">CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ<\/a> za velmi u\u017eite\u010dn\u00fd kurz o <strong>Digit\u00e1ln\u00edm marketingu<\/strong>.  Oce\u0148uji p\u0159edev\u0161\u00edm ucelen\u00fd p\u0159ehled problematiky, podrobn\u00e9 podklady a  aktu\u00e1lnost poskytovan\u00fdch informac\u00ed. Kvalifikovan\u00fd lektor dok\u00e1zal udr\u017eet  na\u0161i pozornost po celou dobu \u0161kolen\u00ed, zodpov\u011bd\u011bl na\u0161e dotazy z&nbsp;praxe a  konkr\u00e9tn\u00edmi uk\u00e1zkami doplnil prob\u00edranou t\u00e9matiku.<\/em><\/p><cite><strong>Ing. David Foretn\u00edk<\/strong><br>\u0158editel Radia Han\u00e1  <\/cite><\/blockquote>\n\n\n\n<p>Dal\u0161\u00ed \u0161kolen\u00ed jsme m\u011bli na ja\u0159e v&nbsp;Brn\u011b pro n\u011bkolik \u00fa\u010dastn\u00edk\u016f z&nbsp;firem <strong><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.kmtravel.cz\/\" target=\"_blank\">KM Travel<\/a><\/strong>,  <strong><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.ipsystem.cz\/\" target=\"_blank\">IP Syst\u00e9m<\/a><\/strong>, <strong><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/finab.eu\/\" target=\"_blank\">FINAB<\/a><\/strong> a <strong><a href=\"https:\/\/www.eon.cz\/\">E.ON<\/a><\/strong>. Zde se postupn\u011b setkala velice zaj\u00edmav\u00e1 skupina \u00fa\u010dastn\u00edk\u016f &#8211; ka\u017ed\u00fd z&nbsp;nich m\u011bl naprosto r\u016fzn\u00e9 pot\u0159eby na &#8222;online&#8220; nebo &#8222;digit\u00e1l&#8220;, ale i tak jsme se jim sna\u017eili vyj\u00edt maxim\u00e1ln\u011b vst\u0159\u00edc. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Kurz <strong>Digit\u00e1ln\u00ed marketing<\/strong> m\u011b opravdu bavil. \u0160kolen\u00ed prob\u00edhalo v&nbsp;p\u0159\u00e1telsk\u00e9m a uzav\u0159en\u00e9m kolektivu, v&nbsp;budov\u011b na okraji Brna. Ocenila jsem malou skupinku \u00fa\u010dastn\u00edk\u016f, byl dostatek \u010dasu, aby se \u0161kolitel, pan <strong>Podmol\u00edk<\/strong>, v\u011bnoval i ka\u017ed\u00e9mu individu\u00e1ln\u011b. V\u0161e se prom\u00edtalo na konkr\u00e9tn\u00edch p\u0159\u00edkladech a pracovalo se p\u0159\u00edmo s&nbsp;na\u0161imi webov\u00fdmi str\u00e1nkami, daty i \u00fa\u010dty na soc. s\u00edt\u00edch. Dostala jsem maximum informac\u00ed a d\u011bkuji za pomoc s&nbsp;otestov\u00e1n\u00edm webovek. Te\u010f u\u017e v\u00edm, na \u010dem pracovat a co je\u0161t\u011b zlep\u0161it. Pokud bude vyps\u00e1n dal\u0161\u00ed podobn\u00fd kurz, ur\u010dit\u011b se r\u00e1da znovu p\u0159ihl\u00e1s\u00edm.<\/em><\/p><cite><strong>Nina Svobodov\u00e1<\/strong><br>KM Travel<\/cite><\/blockquote>\n\n\n\n<p>Aby toho nebylo na ja\u0159e m\u00e1lo, tak v&nbsp;b\u0159eznu prob\u011bhla i p\u0159edn\u00e1\u0161ka v&nbsp;r\u00e1mci <strong>studia MBA <\/strong>na\u0161\u00ed <a rel=\"noreferrer noopener\" aria-label=\"Akademie digit\u00e1ln\u00edho managementu (opens in a new tab)\" href=\"https:\/\/akademie-dm.cz\" target=\"_blank\">Akademie digit\u00e1ln\u00edho managementu<\/a>. V&nbsp;r\u00e1mci t\u00e9to p\u0159edn\u00e1\u0161ky na t\u00e9ma <strong>Digit\u00e1ln\u00ed marketing ve firemn\u00ed praxi<\/strong>, kter\u00e9 bylo v\u00edce zam\u011b\u0159eno na mana\u017eery a p\u0159\u00edklady z&nbsp;prax\u00ed, jsme \u00fa\u010dastn\u00edk\u016fm p\u0159edstavili i n\u011bkolik p\u0159\u00edpadov\u00fdch studi\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160kolen\u00ed <strong>Digit\u00e1ln\u00edho marketingu<\/strong> dle ECDL a <strong>POVEZ II<\/strong><\/h2>\n\n\n\n<p>Mo\u017en\u00e1 jste sly\u0161eli o mo\u017enosti financov\u00e1n\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed zam\u011bstnanc\u016f prost\u0159ednictv\u00ed projektu <strong>POVEZ II<\/strong>, co\u017e je projekt <strong>\u00da\u0159adu pr\u00e1ce \u010cR<\/strong>,  kter\u00fd umo\u017e\u0148uje vzd\u011bl\u00e1v\u00e1n\u00ed zam\u011bstnanc\u016f za \u00fa\u010delem zv\u00fd\u0161en\u00ed jejich kvalifikace. A pr\u00e1v\u011b tento kurz spl\u0148uje po\u017eadavky na to, aby mohl b\u00fdt  financov\u00e1n prost\u0159ednictv\u00edm tohoto projektu. Co je pot\u0159eba? Podat si  \u017e\u00e1dost na <strong>\u00da\u0159adu pr\u00e1ce \u010cR<\/strong>. Informace o projektu najdete na str\u00e1nk\u00e1ch <strong>MPSV<\/strong> \u2013 <a rel=\"noreferrer noopener\" href=\"https:\/\/portal.mpsv.cz\/upcr\/esf\/projekty_v_realizaci\/celorep\/povez-ii\/\" target=\"_blank\">https:\/\/portal.mpsv.cz\/upcr\/esf\/projekty_v_realizaci\/celorep\/povez-ii\/<\/a> a p\u0159\u00edpadn\u00e9 dokumenty pro (zat\u00edm) posledn\u00ed <strong>v\u00fdzvu III <\/strong>zde \u2013 <a rel=\"noreferrer noopener\" href=\"https:\/\/portal.mpsv.cz\/upcr\/esf\/projekty_v_realizaci\/celorep\/povez-ii\/vyzva-iii\/\" target=\"_blank\">https:\/\/portal.mpsv.cz\/upcr\/esf\/projekty_v_realizaci\/celorep\/povez-ii\/vyzva-iii\/<\/a> . A pokud V\u00e1m bude \u017e\u00e1dost schv\u00e1lena (<em>v\u011bt\u0161inou trv\u00e1 schv\u00e1len\u00ed cca 30&nbsp;dn\u00ed<\/em>), tak m\u016f\u017eete m\u00edt <strong>proplaceno a\u017e 85% ceny \u0161kolen\u00ed<\/strong>.<\/p>\n\n\n\n<p>Na\u0161e zku\u0161enosti z&nbsp;hlediska \u00fasp\u011b\u0161nosti \u017e\u00e1dosti v&nbsp;r\u00e1mci POVEZ II u tohoto kurzu <strong>Digit\u00e1ln\u00edho marketingu dle ECDL<\/strong> (40 hod) je zhruba 50% (<em>a to po\u010d\u00edt\u00e1me pouze ty, kte\u0159\u00ed \u017e\u00e1dost podaj\u00ed a ne v\u0161echny z\u00e1jemce, kter\u00e9 ji\u017e na za\u010d\u00e1tku odrad\u00ed ur\u010dit\u00e9 byrokratick\u00e9 n\u00e1le\u017eitosti s&nbsp;\u017e\u00e1dost\u00ed spojen\u00e9<\/em>). Tzn., \u017ee <strong>\u00da\u0159ad pr\u00e1ce \u010cR<\/strong> n\u011bkdy \u017e\u00e1dost schv\u00e1l\u00ed a n\u011bkdy \u017e\u00e1dosti neschv\u00e1l\u00ed z&nbsp;d\u016fvod\u016f, \u017ee je \u0161kolen\u00ed pro firmu zbyte\u010dn\u00e9 a podobn\u011b. Co\u017e je velmi kr\u00e1tkozrak\u00e9 &#8211; Pro\u010d?  T\u00edm, \u017ee dnes se firm\u00e1m &#8222;da\u0159\u00ed&#8220;, tak nemaj\u00ed \u010das na to se vzd\u011bl\u00e1vat a myslet s&nbsp;hlediska dlouhodob\u00e9ho horizontu. A kdy\u017e u\u017e se n\u011bkdo najde, kdo nemysl\u00ed pouze m\u011bs\u00edc \u010di dva dop\u0159edu a chce se neust\u00e1le zlep\u0161ovat, aby byl st\u00e1le na v\u00fd\u0161i a dr\u017eel krok t\u0159eba s&nbsp;evropskou nebo celosv\u011btovou konkurenc\u00ed, tak je \u00da\u0159ad pr\u00e1ce \u010cR nepodpo\u0159\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Podzimn\u00ed \u0161kolen\u00ed na t\u00e9ma <strong>Digit\u00e1ln\u00ed marketing<\/strong><\/h2>\n\n\n\n<p>Leto\u0161n\u00ed podzim by ji\u017e tradi\u010dn\u011b &#8222;nadupan\u00fd&#8220; kurzy a \u0161kolen\u00edm a to jak pro <a rel=\"noreferrer noopener\" aria-label=\"OHK P\u0159erov (opens in a new tab)\" href=\"https:\/\/www.hkprerov.cz\/\" target=\"_blank\">OHK P\u0159erov<\/a> a jejich \u010dlensk\u00e9 firmy, tak n\u00e1sledn\u011b term\u00ednem v&nbsp;<strong>Pardubic\u00edch<\/strong> pro spolek <a rel=\"noreferrer noopener\" aria-label=\"Podnikav\u00e9 \u017eeny z Pardubick\u00e9ho kraje (opens in a new tab)\" href=\"https:\/\/www.podnikavezenypce.cz\/\" target=\"_blank\">Podnikav\u00e9 \u017eeny z&nbsp;Pardubick\u00e9ho kraje<\/a> &#8211; kde nap\u0159\u00edklad byly \u00fa\u010dastnice z&nbsp;firem <a rel=\"noreferrer noopener\" aria-label=\"D\u0159evoHra\u010dka (opens in a new tab)\" href=\"https:\/\/www.drevohracka.cz\/\" target=\"_blank\">D\u0159evoHra\u010dka<\/a> a nebo <a rel=\"noreferrer noopener\" aria-label=\"Sebranky - zdrav\u00e9 m\u00fcsly (opens in a new tab)\" href=\"https:\/\/www.facebook.com\/sebranky\/\" target=\"_blank\">Sebranky &#8211; zdrav\u00e9 m\u00fcsly<\/a>. N\u00e1sledn\u011b jsme realovali i &#8222;klasick\u00fd&#8220; term\u00edn v&nbsp;Brn\u011b, kter\u00e9ho se z\u00fa\u010dastnily \u00fa\u010dastnice z&nbsp;firem <a rel=\"noreferrer noopener\" aria-label=\"Victoria CK  (opens in a new tab)\" href=\"https:\/\/www.victoria-ck.cz\/\" target=\"_blank\">Victoria CK <\/a>a <a rel=\"noreferrer noopener\" aria-label=\"Accu-Chek (Roche) (opens in a new tab)\" href=\"https:\/\/www.accu-chek.cz\/\" target=\"_blank\">Accu-Chek (Roche)<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Term\u00edny \u0161kolen\u00ed<\/strong> Digit\u00e1ln\u00edho marketingu v&nbsp;roce <strong>2020<\/strong><\/h2>\n\n\n\n<p> V&nbsp;roce 2020 m\u00e1me prozat\u00edm napl\u00e1novan\u00fd term\u00edn pro Brno viz n\u00ed\u017ee. Jedn\u00e1 se o cel\u00fd kurz <strong>Digit\u00e1ln\u00edho marketingu dle ECDL<\/strong> &#8211; co\u017e je 5 dn\u00ed, ale lze se p\u0159ihl\u00e1sit i na jednotliv\u00e9 dny, pokud by v\u00e1s zaj\u00edmala pouze konkr\u00e9tn\u00ed t\u00e9mata.<\/p>\n\n\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n","protected":false},"excerpt":{"rendered":"<p>V leto\u0161n\u00edm roce jsme m\u011bli n\u011bkolik r\u016fzn\u00fdch akc\u00ed (kurz\u016f \/ \u0161kolen\u00ed \/ semin\u00e1\u0159\u016f) na t\u00e9ma digit\u00e1ln\u00edho marketingu. A taky ji\u017e pl\u00e1nujeme dal\u0161\u00ed term\u00edn kompletn\u00edho kurzu Digit\u00e1ln\u00edho marketingu dle ECDL v&nbsp;Brn\u011b na ja\u0159e 2020.&nbsp;\u0160kolen\u00ed Digit\u00e1ln\u00edho marketing dle ECDL v&nbsp;prvn\u00ed p\u016flce roku 2019 Rok 2019 jsme za\u010dali se \u0161kolen\u00edm pro spole\u010dnost R\u00e1dio Han\u00e1, kter\u00e9ho se z\u00fa\u010dastnila&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[94,3,30,84,64,169,170,107],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0160kolen\u00ed digit\u00e1ln\u00edho marketingu - rok 2019 a 2020 &#187; CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ<\/title>\n<meta name=\"description\" content=\"V tomto \u010dl\u00e1nku se ohl\u00e9dn\u00e9me za rokem 2019 a pod\u00edv\u00e1me se jak\u00e9 m\u00e1me term\u00edny \u0161kolen\u00ed Digit\u00e1ln\u00ed marketing dle ECDL v roce 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/centrum-vzdelavani.cz\/skoleni-digitalniho-marketingu-rok-2019-a-2020\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160kolen\u00ed digit\u00e1ln\u00edho marketingu - rok 2019 a 2020 &#187; 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